Luca Ferrari

A lot of customers with thousands or tens of thousands of notes using Evernote to run their lives, really.

And so that means potentially good retention.

The product had not probably kept up with the times as well as you as a customer would have loved to see.

Of course, you can only realize that fully once you're on the inside and really open the hood and you get a sense of that as a user.

And I was a user actually before I acquired it.

I've been a user since 2014, I believe.

And so we bid, we won it.

We began our usual transformation process.

on a different scale, but essentially had a team of some of our best experts, functional experts, growth product design and engineering.

Going, we met everybody, we spent a lot of time with everybody on the team and worked on projects and really got acquainted with the nitty-gritty

the details of the business, broadly speaking, and then developed a roadmap for how to make Evernote more successful and got to work.

It's a completely different business today.

I think in two and a half years, we have released probably about 250 significant product improvements.

It's difficult to be 100% quantitative of product improvements because there's no perfect definition, but in my estimation, we have been

Improving and innovating probably three to five times faster than before.

We've been able to do this with a smaller team, really working on keeping all the positions that were critical, getting rid of projects and initiatives that we thought were tangential and really not adding a lot of value, working on talent density, the culture of

impact orientation and rationality really trying to make sure that what we do moves the needle and it's a million things you bring in as a business with our platform but we rebuilt almost entirely code-based the cloud infrastructure there's almost nothing at least nothing of the core components it's now far higher performance notes sync up in less than 10 percent of the time in some cases one percent of the time i remember that being a problem when i was using it that's why i stopped

It is super fast.

You would not tell the difference at all compared to the products you probably consider the best in the broader productivity.

Maybe you think Notion is top-notch in the broader productivity.