Luca Ferrari

But just, I guess it's a bit like I played locally now when I do an international tennis tournament to go back to the tennis.

Will I be able to compete?

And probably yes, if you're doing super well locally.

Of course, you'll not be the best at that yet.

But I think you can empathize with there being a little bit of hesitation and insecurity.

And I think Evernote was the first such company clearly within that definition.

And it was very successful.

And so it gave us... And so was it for the sellers, by the way.

I think it was a great deal for both parties.

My guess is that we paid 50% more than the next best offer.

So it was really a win-win.

Any good strategy needs to be somewhat win-win, otherwise it will not go far.

We were invited to that process.

At the time, it wasn't something we took for granted because we were not so well-known.

So many times we missed out on sales processes that happened and took a look at it.

I think we were very fast in making what turned out to be the winning bid.

And we just saw...

A very good brand, although certainly slightly tarnished, but still a quarter of a billion people had used Evernote.

You can't say that of a lot of products.

A strong brand, an important use case.