Luca Ferrari

We were doing only apps initially.

Now we do all sorts of technology and software, but Appeal, I think it's awful.

For some reason, the Luca from 2013 thought it was brilliant.

So it got five stars out of five, but we picked Benisprous.

And the reason why we liked it was it connected to two principles or values that are still very dear to us.

One is

Call it the power of the mind.

The idea of bending spoons somehow, at least to me, it inspires this vision of a powerful mind that can do things that appear impossible.

And we're big believers that the human brain has incredible potential if you work on it and add it and try to really give it the tools.

And the second reason why we loved it was that even if you have that brain, it, again, just intuitively feels to get to the point where you can bend spoons.

You've probably worked really hard at your craft.

And we like the idea of almost anything in life that has value, you gotta work at it.

I think it's true with a family, romantic relationships, your craft as a professional.

your ability as an athlete.

I think almost anything that will really give you satisfaction requires work.

And plus, it was a unique name.

We hadn't heard of any company called Bending Spoons, and so we figured it's probably memorable.

Let's go for it.

One is, how do you determine your returns as a function of price?

The second one is, how do we stay disciplined so we will really not pay more than we believe is right based on our expected returns, opportunity cost, what else we could be doing with that capital and what returns?