Luca Ferrari

I'd like to think bending spoons being at the very top of that sophistication spectrum.

Whether that translates into higher prices or lower prices or same prices, I don't know.

It certainly translates into a very different overall approach to monetization.

Just as a quick aside, why is it called bending spoons?

So when we started, we knew that we weren't going to be a one-product company.

We still wanted the name to connect to something for us.

A lot of companies are named after, somehow, after the problem they're trying to solve, or not all of them, but the product they're trying to deliver.

Of course, that wasn't an option for us.

We figured, okay, why don't we look for a name that's more connected to some principles or values that we find inspiring.

One of my co-founders, Matteo, is a big fan of The Matrix.

Watched the movie the night before, I'm not sure, but anyway...

He told us, why don't we call it Bending Spoons?

He watched the movie and there's this little bald guy who bends a spoon with his mind.

And I think it's cool.

Initially, we didn't like it.

I still have a spreadsheet with different names.

Bending Spoons, I think we gave it like four out of five stars.

There were a couple others that

got more stars.

The one I remembered in hindsight, thank God we didn't pick it, Appeal.