Luca Ferrari

And that was a seed capital for Benning Spoons, 2013.

It wasn't a lot of money.

All of us lived in the same apartment, very low burn rate, very low, as low as it gets still.

40,000 euros, you don't do much, particularly as our vision was to acquire companies, CapEx intensive, particularly at beginnings.

Well, you can use that because you are nobody and you have a track record and a cash flow.

And so we figured we need a source of cash to kickstart our acquisitive strategy.

We figured certainly the easiest way is to just write software, build products for third parties.

We are decent at programming and design.

We should be able to do that.

It seems like an easy business to start.

Maybe not to scale to gigantic levels.

Especially our co-founder and I spent a good three, four months, 12, 16 hours a day just emailing anyone on the planet and cold calling people.

We offered discounts.

We're like, just hire us to do something.

I swear to God, we couldn't get anybody.

Not a single soul hired us to do anything.

The only contract we got was for about 10,000 euros from essentially a friend of one of my co-founders who I think took pity on us and said, yeah, we need an app for our small chain of burger places.

We'll give you 10,000 euros to build it.

So that was after failure.

I remember the stress levels with after working our ass off for three years in the startup, which failed.