Luca Ferrari

Having this little money to try to make the dream come true and failing miserably at this sales effort.

I had a real breakdown.

I remember I don't cry much.

I cry maybe once a decade.

I cried.

I had a moment where I cried at that point.

I remember I left the office.

I just had to cry because I was like, goodness, it's been like three and a half, almost four years where we've been working like 100 hours a week and we have nothing to show for it.

So that was a massive challenge to my resilience.

And I owe it to one of my co-founders who I think is naturally more optimistic and has better perseverance than I do.

And he comforted me and we said, okay, at least we're in this together and just keep going.

So we did.

And of course, I'm happy we did.

That was a pretty low point.

Didn't you have to get a job at McKinsey at some point to fund everybody else?

The previous startup.

Yeah, it's a cool store.

At least I think it's cool.

So we graduate.

Two friends of mine, Francisco and Matteo, who happen to be co-founders of Benning Spoons too, and