Lucy Gernon

They don't understand how to be really emotionally intelligent and how to do all that good stuff. And one of the biggest things, and it has never changed, the top two traits of executive presence are Number one, confidence. And number two, it's decisiveness.

They don't understand how to be really emotionally intelligent and how to do all that good stuff. And one of the biggest things, and it has never changed, the top two traits of executive presence are Number one, confidence. And number two, it's decisiveness.

And when I looked at the corporate world and in particular many women in leadership from my own experience doing private executive coaching with them and also in my membership 360 Leaders Club, I noticed confidence to make decisions was a big challenge for them and also a framework to make decisions.

And when I looked at the corporate world and in particular many women in leadership from my own experience doing private executive coaching with them and also in my membership 360 Leaders Club, I noticed confidence to make decisions was a big challenge for them and also a framework to make decisions.

So I decided I'd create a course that would basically help them to make decisions, to be more assertive, to build their confidence and charisma, help them to rebrand themselves. So the course walks through there's a whole module on crafting your personal brand as a leader so that you can bring in your values, your strengths, your story. So it's helping them to come up with their stories.

So I decided I'd create a course that would basically help them to make decisions, to be more assertive, to build their confidence and charisma, help them to rebrand themselves. So the course walks through there's a whole module on crafting your personal brand as a leader so that you can bring in your values, your strengths, your story. So it's helping them to come up with their stories.

There's a module on mastering communication and gravitas. You're expected to be able to command a Zoom room now. A lot of leaders haven't really got that down yet because they're used to in-person. And then also inclusion is a really big thing and being more emotionally intelligent. Getting the balance of the masculine and feminine energy right.

There's a module on mastering communication and gravitas. You're expected to be able to command a Zoom room now. A lot of leaders haven't really got that down yet because they're used to in-person. And then also inclusion is a really big thing and being more emotionally intelligent. Getting the balance of the masculine and feminine energy right.

The feedback has been phenomenal, in particular on the confidence and decision-making.

The feedback has been phenomenal, in particular on the confidence and decision-making.

I remember when I first started my business, I was coaching some people who would have been at maybe lower levels in the organization who just didn't want to progress, who just didn't have the drive or the ambition. And personally, I found that really frustrating because they were hiring me to help them at the time I was career coaching.

I remember when I first started my business, I was coaching some people who would have been at maybe lower levels in the organization who just didn't want to progress, who just didn't have the drive or the ambition. And personally, I found that really frustrating because they were hiring me to help them at the time I was career coaching.

to figure out their career path, but yet they weren't really willing to take any action. That's absolutely their choice. What I learned from working with my non-IDO clients is who my ideal clients really are. When somebody invests to work with me, I really take it seriously. I want them to get the results.

to figure out their career path, but yet they weren't really willing to take any action. That's absolutely their choice. What I learned from working with my non-IDO clients is who my ideal clients really are. When somebody invests to work with me, I really take it seriously. I want them to get the results.

And it was super disheartening sometimes to see people not using the tools, not taking the action. But what I learned from that is it's not any of our jobs to fix somebody else. They have got to do the work. And so what that taught me was to really seek out my ideal clients, which would be women who are ambitious, who are driven. who are ready to put in the work for themselves.

And it was super disheartening sometimes to see people not using the tools, not taking the action. But what I learned from that is it's not any of our jobs to fix somebody else. They have got to do the work. And so what that taught me was to really seek out my ideal clients, which would be women who are ambitious, who are driven. who are ready to put in the work for themselves.

And I know who they are now because I've worked with enough of them to know who are the action takers and who aren't. Because unless you're willing to take action, nothing is going to change.

And I know who they are now because I've worked with enough of them to know who are the action takers and who aren't. Because unless you're willing to take action, nothing is going to change.

Sure. Yeah, so my ideal client is a woman in senior corporate leadership or a female founder who is scaling her business. So this woman would be maybe at a director, senior director, vice president, senior vice president C-level. And they have big ambitions and big goals and they're very driven to advance their careers.

Sure. Yeah, so my ideal client is a woman in senior corporate leadership or a female founder who is scaling her business. So this woman would be maybe at a director, senior director, vice president, senior vice president C-level. And they have big ambitions and big goals and they're very driven to advance their careers.