Lucy Hawkins

Have they tried to create an artificially generated woman who is more realistic?

Have they tried to create an artificially generated woman who is more realistic?

I was about to ask.

I was about to ask.

There have been a few occasions, Joe, where online content created with AI has not been signposted correctly. Are they obliged, these influencer accounts, these AI influencer accounts, to declare that they're enhanced or even who is behind them?

There have been a few occasions, Joe, where online content created with AI has not been signposted correctly. Are they obliged, these influencer accounts, these AI influencer accounts, to declare that they're enhanced or even who is behind them?

Itana though is controlled, but are we going to get to a point where these AI generated influencers are going to become more autonomous and actually create content without that kind of human input or control?

Itana though is controlled, but are we going to get to a point where these AI generated influencers are going to become more autonomous and actually create content without that kind of human input or control?

That will then raise the question, though, who is ultimately going to be accountable for the content?

That will then raise the question, though, who is ultimately going to be accountable for the content?

Is Aitana and other characters like her the precursor to not just what you've described in terms of the scanning, but just the more widespread use of AI models in other industries? Thinking about one of the jobs that I do as a BBC news presenter, am I about to be replaced?

Is Aitana and other characters like her the precursor to not just what you've described in terms of the scanning, but just the more widespread use of AI models in other industries? Thinking about one of the jobs that I do as a BBC news presenter, am I about to be replaced?

For so many people listening, this is all actually quite worrying. Does it also mean that we can expect some other regulatory action to be taken by governments? Or how would that work? Or what would that look like, Jo?

For so many people listening, this is all actually quite worrying. Does it also mean that we can expect some other regulatory action to be taken by governments? Or how would that work? Or what would that look like, Jo?

So from what you've seen in your experiences in Barcelona, where is all this headed, Joe?

So from what you've seen in your experiences in Barcelona, where is all this headed, Joe?

Voyage, yeah.

Voyage, yeah.

Holograms, yeah.

Holograms, yeah.