Lucy Hawkins

Genuinely, I did not know when she was first shown to me that she was AI generated.

Genuinely, I did not know when she was first shown to me that she was AI generated.

And also when I was first shown her, she was on my phone. And so she's even smaller. So she looks, you know, it's harder to see some of the imperfections.

And also when I was first shown her, she was on my phone. And so she's even smaller. So she looks, you know, it's harder to see some of the imperfections.

Well, let's be more specific. In the past few days, it's been Naitana's birthday.

Well, let's be more specific. In the past few days, it's been Naitana's birthday.

So they posted her at the table. There were balloons. She'd set the table for people who were coming around for her birthday dinner.

So they posted her at the table. There were balloons. She'd set the table for people who were coming around for her birthday dinner.

But they're really particular about what she wears, for instance. They make very definite decisions because they've created her with a certain sense of style. So therefore they won't dress her in a certain way.

But they're really particular about what she wears, for instance. They make very definite decisions because they've created her with a certain sense of style. So therefore they won't dress her in a certain way.

I mean, they went up to Park World and it was very famous in Barcelona.

I mean, they went up to Park World and it was very famous in Barcelona.

There are other advantages, I suppose, to Aitana. She never gets tired.

There are other advantages, I suppose, to Aitana. She never gets tired.

Never moans. They can work her 24-7. I mean, what else do they say about the benefits of having Aitana rather than a real person?

Never moans. They can work her 24-7. I mean, what else do they say about the benefits of having Aitana rather than a real person?

So we've looked at influencer culture and how recent AI developments have transformed this industry. Next, I want to look at the ethical considerations surrounding AI models like Aitana and the future of these digital celebrities as the pressure for perfection intensifies online.

So we've looked at influencer culture and how recent AI developments have transformed this industry. Next, I want to look at the ethical considerations surrounding AI models like Aitana and the future of these digital celebrities as the pressure for perfection intensifies online.

You're listening to The Global Story from the BBC World Service. There's a fresh episode available as a podcast each weekday. Just search for The Global Story wherever you get your podcasts. With me is Jo Tidy. Jo, Aitana, when you look at her, many people would say she's perfect. Is there a sense that AIO influencers like Aitana are setting really unrealistic beauty standards?

You're listening to The Global Story from the BBC World Service. There's a fresh episode available as a podcast each weekday. Just search for The Global Story wherever you get your podcasts. With me is Jo Tidy. Jo, Aitana, when you look at her, many people would say she's perfect. Is there a sense that AIO influencers like Aitana are setting really unrealistic beauty standards?