Luis Paarup

And then maybe can you talk about, like, how do you discover these workflows?

Who discovers them?

Who builds them?

How do they get built?

I mean, maybe, Luis, talk a bit about that.

You know, Luis, that's such an interesting topic because it's sort of like my intuition, my naive intuition is that information about execution is maybe ephemeral or the value of it decays over time.

But I think what you're describing is how the value actually compounds over time and maybe that actually enriches the information in the system of record.

Which one is true and why?

And then how much are you, initially I imagine you're capturing the way work is done on day zero, but over time you're changing the way that work is done.

What is that interaction like?

Really interesting.

Maybe you guys talk about how that opportunity has set you up to be pulled into other markets.

Now we're starting to see pull in financial services, utilities, telecommunications.

So why is the work that we've done in supply chain applicable to these other markets?

Really cool.

Luis, I want to actually pick your brain a little bit about the voice models themselves.

Many of the other companies that we may overlap with rely on Eleven Labs, which is a fabulous technology.

We're, of course, investors in Eleven.

You guys have done a bunch of your own model work.

What are the kind of tradeoffs of a vertical model versus a horizontal model?