Luis Von Ahn

Yeah. So we made one of those, but it was a lawyer saying, if your family has been hurt or kidnapped by an owl…

Yeah. So we made one of those, but it was a lawyer saying, if your family has been hurt or kidnapped by an owl…

Yeah. So we made one of those, but it was a lawyer saying, if your family has been hurt or kidnapped by an owl…

It's not necessarily learning a language, but it's learning. Look, the best characters out there, they all have something in common. And it is that they want something and they have an obstacle to get it. Duo, the owl, the only thing he wants in life is for you to do your lesson. Wow. And the obstacle is that you're lazy. So it is related to learning.

It's not necessarily learning a language, but it's learning. Look, the best characters out there, they all have something in common. And it is that they want something and they have an obstacle to get it. Duo, the owl, the only thing he wants in life is for you to do your lesson. Wow. And the obstacle is that you're lazy. So it is related to learning.

It's not necessarily learning a language, but it's learning. Look, the best characters out there, they all have something in common. And it is that they want something and they have an obstacle to get it. Duo, the owl, the only thing he wants in life is for you to do your lesson. Wow. And the obstacle is that you're lazy. So it is related to learning.

I mean, we really, that guy just wants you to do your lesson and he will go through great lengths to do that. That's what makes them a good character. But a lot of this, again, a lot of this just kind of evolved through time. It's not like when we started the company, we're like, and we're going to have this owl that's going to do crazy dances on TikTok or whatever. So there was that.

I mean, we really, that guy just wants you to do your lesson and he will go through great lengths to do that. That's what makes them a good character. But a lot of this, again, a lot of this just kind of evolved through time. It's not like when we started the company, we're like, and we're going to have this owl that's going to do crazy dances on TikTok or whatever. So there was that.

I mean, we really, that guy just wants you to do your lesson and he will go through great lengths to do that. That's what makes them a good character. But a lot of this, again, a lot of this just kind of evolved through time. It's not like when we started the company, we're like, and we're going to have this owl that's going to do crazy dances on TikTok or whatever. So there was that.

The other thing that happened is a few years ago, you know, already the owl was pretty popular. But a few years ago, we started a social media strategy that honestly started despite me. I didn't want to do that, which was doing these videos with the owl suit. I thought, the first one I saw, I thought, this is pretty low production.

The other thing that happened is a few years ago, you know, already the owl was pretty popular. But a few years ago, we started a social media strategy that honestly started despite me. I didn't want to do that, which was doing these videos with the owl suit. I thought, the first one I saw, I thought, this is pretty low production.

The other thing that happened is a few years ago, you know, already the owl was pretty popular. But a few years ago, we started a social media strategy that honestly started despite me. I didn't want to do that, which was doing these videos with the owl suit. I thought, the first one I saw, I thought, this is pretty low production.

We spent so much effort on an app being very high production, like millions of dollars on the app being high production. And then we saw these videos that were like super low, low fidelity and low production. I'm like, what is this? But it turned out people really, really liked this. And that has made it It's super popular on TikTok.

We spent so much effort on an app being very high production, like millions of dollars on the app being high production. And then we saw these videos that were like super low, low fidelity and low production. I'm like, what is this? But it turned out people really, really liked this. And that has made it It's super popular on TikTok.

We spent so much effort on an app being very high production, like millions of dollars on the app being high production. And then we saw these videos that were like super low, low fidelity and low production. I'm like, what is this? But it turned out people really, really liked this. And that has made it It's super popular on TikTok.

At this point, our owl is so popular that it internally, it has an agent.

At this point, our owl is so popular that it internally, it has an agent.

At this point, our owl is so popular that it internally, it has an agent.

Yes, internally. We have a person in our marketing team. There is an agent. But what's amazing about it is it's so popular now that famous people... want to interact with the owl without us paying. So we just get all these famous people wanting to do collabs with the owl because sometimes the owl has more followers than they do or our videos become more popular, et cetera.

Yes, internally. We have a person in our marketing team. There is an agent. But what's amazing about it is it's so popular now that famous people... want to interact with the owl without us paying. So we just get all these famous people wanting to do collabs with the owl because sometimes the owl has more followers than they do or our videos become more popular, et cetera.