Luis Von Ahn

Yes, internally. We have a person in our marketing team. There is an agent. But what's amazing about it is it's so popular now that famous people... want to interact with the owl without us paying. So we just get all these famous people wanting to do collabs with the owl because sometimes the owl has more followers than they do or our videos become more popular, et cetera.

So it's been a pretty big deal for us.

So it's been a pretty big deal for us.

So it's been a pretty big deal for us.

It really is this thing. I mean, before people were coming to us to try to pay them to hang out with us, that is no longer the case.

It really is this thing. I mean, before people were coming to us to try to pay them to hang out with us, that is no longer the case.

It really is this thing. I mean, before people were coming to us to try to pay them to hang out with us, that is no longer the case.

They still are.

They still are.

They still are.

Yeah, I mean, the first thing is that, you know, it's free to use Duolingo. You can use it and you really don't have to pay us. We don't really block you from anything or anything. You just use it. And that has made it so that it's really the whole socioeconomic spectrum uses Duolingo. Like Syrian refugees in Europe are using Duolingo to learn the language of the country that they relocated to.

Yeah, I mean, the first thing is that, you know, it's free to use Duolingo. You can use it and you really don't have to pay us. We don't really block you from anything or anything. You just use it. And that has made it so that it's really the whole socioeconomic spectrum uses Duolingo. Like Syrian refugees in Europe are using Duolingo to learn the language of the country that they relocated to.

Yeah, I mean, the first thing is that, you know, it's free to use Duolingo. You can use it and you really don't have to pay us. We don't really block you from anything or anything. You just use it. And that has made it so that it's really the whole socioeconomic spectrum uses Duolingo. Like Syrian refugees in Europe are using Duolingo to learn the language of the country that they relocated to.

At the same time, on the other side, we have a bunch of famous people or billionaires that use Duolingo. And it really is because it's accessible to everybody. And this really is what we wanted to achieve. We wanted it to be the case that if you had more money, you couldn't get a better system. It's the same system as being used by people who have no money versus billionaires. So that's usage.

At the same time, on the other side, we have a bunch of famous people or billionaires that use Duolingo. And it really is because it's accessible to everybody. And this really is what we wanted to achieve. We wanted it to be the case that if you had more money, you couldn't get a better system. It's the same system as being used by people who have no money versus billionaires. So that's usage.

At the same time, on the other side, we have a bunch of famous people or billionaires that use Duolingo. And it really is because it's accessible to everybody. And this really is what we wanted to achieve. We wanted it to be the case that if you had more money, you couldn't get a better system. It's the same system as being used by people who have no money versus billionaires. So that's usage.

Now, we have to make money somehow. And it turns out the way we make money is quite compatible with this because the way we make money is we have this freemium model, which is if you don't pay us... You can use tooling as much as you want, but you have to see an ad at the end of a lesson.

Now, we have to make money somehow. And it turns out the way we make money is quite compatible with this because the way we make money is we have this freemium model, which is if you don't pay us... You can use tooling as much as you want, but you have to see an ad at the end of a lesson.

Now, we have to make money somehow. And it turns out the way we make money is quite compatible with this because the way we make money is we have this freemium model, which is if you don't pay us... You can use tooling as much as you want, but you have to see an ad at the end of a lesson.

We make some money from the ads, but if you don't like ads, you can turn off the ads by paying us to subscribe. Turns out a small fraction of our users pay us to subscribe. So if you look at our monthly active users, only about 10% of them pay us to subscribe. But this 10% gives us 80 to 90% of our revenue comes from this 10%. So we don't make that much money from ads.