Luis Von Ahn

Now, we have to make money somehow. And it turns out the way we make money is quite compatible with this because the way we make money is we have this freemium model, which is if you don't pay us... You can use tooling as much as you want, but you have to see an ad at the end of a lesson.

Now, we have to make money somehow. And it turns out the way we make money is quite compatible with this because the way we make money is we have this freemium model, which is if you don't pay us... You can use tooling as much as you want, but you have to see an ad at the end of a lesson.

We make some money from the ads, but if you don't like ads, you can turn off the ads by paying us to subscribe. Turns out a small fraction of our users pay us to subscribe. So if you look at our monthly active users, only about 10% of them pay us to subscribe. But this 10% gives us 80 to 90% of our revenue comes from this 10%. So we don't make that much money from ads.

We make some money from the ads, but if you don't like ads, you can turn off the ads by paying us to subscribe. Turns out a small fraction of our users pay us to subscribe. So if you look at our monthly active users, only about 10% of them pay us to subscribe. But this 10% gives us 80 to 90% of our revenue comes from this 10%. So we don't make that much money from ads.

We make some money from the ads, but if you don't like ads, you can turn off the ads by paying us to subscribe. Turns out a small fraction of our users pay us to subscribe. So if you look at our monthly active users, only about 10% of them pay us to subscribe. But this 10% gives us 80 to 90% of our revenue comes from this 10%. So we don't make that much money from ads.

We make most of our money from the subscription.

We make most of our money from the subscription.

We make most of our money from the subscription.

Much higher. You just, yes, that's where the money comes from. Now, what is interesting for us is because the app is freemium, what ends up happening is that people who don't have a lot of money just don't pay. The people who pay are usually relatively wealthy. And I'm not talking, they may not be millionaires, but, you know, people with stable jobs in well-to-do countries. That's who pays us.

Much higher. You just, yes, that's where the money comes from. Now, what is interesting for us is because the app is freemium, what ends up happening is that people who don't have a lot of money just don't pay. The people who pay are usually relatively wealthy. And I'm not talking, they may not be millionaires, but, you know, people with stable jobs in well-to-do countries. That's who pays us.

Much higher. You just, yes, that's where the money comes from. Now, what is interesting for us is because the app is freemium, what ends up happening is that people who don't have a lot of money just don't pay. The people who pay are usually relatively wealthy. And I'm not talking, they may not be millionaires, but, you know, people with stable jobs in well-to-do countries. That's who pays us.

And the people who don't pay us are usually people who don't, may not have a job or who live in a poor country, like, you know, in a

And the people who don't pay us are usually people who don't, may not have a job or who live in a poor country, like, you know, in a

And the people who don't pay us are usually people who don't, may not have a job or who live in a poor country, like, you know, in a

Brazil or Vietnam or something so what we like about this is that it really is the case that the wealthy people are paying for the education of everybody and they probably don't even realize it probably not but it is something that we like a lot have you ever thought about making these wealthy users realize it? Yeah, I mean, we tell them, actually.

Brazil or Vietnam or something so what we like about this is that it really is the case that the wealthy people are paying for the education of everybody and they probably don't even realize it probably not but it is something that we like a lot have you ever thought about making these wealthy users realize it? Yeah, I mean, we tell them, actually.

Brazil or Vietnam or something so what we like about this is that it really is the case that the wealthy people are paying for the education of everybody and they probably don't even realize it probably not but it is something that we like a lot have you ever thought about making these wealthy users realize it? Yeah, I mean, we tell them, actually.

Sometimes we say, by subscribing, you're helping support free education for everyone. So we say that, and that does get people to buy, but the main thing that gets people to buy is turning off the ads.

Sometimes we say, by subscribing, you're helping support free education for everyone. So we say that, and that does get people to buy, but the main thing that gets people to buy is turning off the ads.

Sometimes we say, by subscribing, you're helping support free education for everyone. So we say that, and that does get people to buy, but the main thing that gets people to buy is turning off the ads.