Luisa Zisman

Now, I've seen Reshmi go absolutely... She's gone hard.

And she's done this before as well.

And fair play to her.

Why did they ask her if they knew she'd done it before?

Just on this as well, this isn't a kind of a new gripe from businesses because I'm going to give a counter here as well in a moment.

And I do agree that so many businesses get pissed off with people messaging them saying, oh, and a bit lauding it up thinking, you know, basically blatantly asking for free stuff in return for social media exposure.

Now, just to give anyone a little bit of kind of background in that,

That is a very legitimate currency that is used in our weird and wonderful world.

Now to caveat this, and I'm not just saying it, but Lou and I... Because essentially it's cheap.

And actually this is where I want to just counter it.

Many really do like this because to Lou's point there, so then what happens is, for example, Binky then would have posted the cake.

The hope is that the cake company get lots of link clicks, lots of traffic and they sell and orders as a result and it converts into cold hard cash in orders and awareness.

It's not going to be any good.

Well, I have seen posts to the country, though.

But let me have this right to the planet.

Okay.

So when it was your birthday... Yes, you asked Agent Sam.

No, Sam... How did it come about, my free cake?

I'm feeling very on edge.

You just shut up and let me listen.