Luisa Zisman

That's a cheeky bastard thing to ask for.

However, a lot of other companies said, actually, please don't let this put off influencers.

for coming to us because actually it does drive our traffic and it's a lot cheaper for people that want to do it and actually to drive our business.

So in the case of the Boris cake people, Eva Grace Cakes, who's amazing, she reached out and said, would you like one?

But this is the key thing, Lou.

She can make me a crumble cake this year.

No, but guys, this is the important part.

I believe in these instances, which have gone on with Binky Felstead, the deliverables were not met.

So when you take something in good faith and say, I will then post the product for you, tag you and everything else, that's part of my deal, it is alleged that that didn't happen.

They took the product, they were then asked where are the posts, and it didn't happen.

And other influencers have done the same.

So what we would say is, for example, the Boris cake, we would never have taken it and neither did we, had we not absolutely given Eva above and beyond, you know, the exposure that she wanted and quite rightly deserved.

This was quite bad for Binky though.

It was bad.

She got a pile on.

But it's mutually beneficial.

It's not just that.

It's our fucking job.

I was going to say, it does sound weird.

I would never give out your address.