Luke Beatty

That actually matters more, you know, and that's not a four hour work week comment.

That's just more of a,

The expectation is, especially if you're working at a startup, that you're working obscene hours and hustling and going crazy.

But the reality is, if you don't know what constitutes success and you don't have very clear objectives that are recitable by everybody on your team and everybody around, then you're going to really struggle.

And I think when I was

27 years ago, I spent a lot of time just like thinking that if I just ran hard and hustled and took a lot of meetings and whatever, that that would constitute success.

And that's not the case.

Yeah, real quick, people can email me at luke.baity at brandfolder.com and I'll set them up with a brand folder to try.