Luke Beatty

And what year was that Luke found people to build it?

2000.

Um, let's see, we started, uh, brand folder has been around for about five and a half years, I think from like an incorporated level.

Yeah.

And, um, and so we started that company by just putting the money together and finding some engineers in town to start building it.

I, it wasn't necessarily, Hey, let's have a startup.

And,

Let's do that.

I needed the product at Yahoo.

My friend Chris Gloday needed that product at his company, as did a lot of other people.

Yeah.

You know, when you join a big company like Yahoo, you have to sort of very clearly detail what you're working on and what boards you're on and where your investments are.

And, you know, I think...

uh, brand, uh, brand management and SAS sort of, uh, platforms.

I, I don't think, you know, I've really raised a flag at Yahoo at that time.

Obviously their, their model was really, um, uh, content and ads.

Well, it took a while.

I mean, we sort of played around with it.

I didn't quit.

I actually had another job in between, which was running the media brands for AOL and Verizon, which was very similar to my job at Yahoo.