Luke Beatty

A lot of those guys come organically, and then their payback is very, very short.

I think some of our directly sold enterprise stuff where we get guys into market, we do a lot of demos, we show them, we do some sales, we do a lot of training, and it's a heavy onboarding.

Some of these brands are uploading digital asset libraries of tens of thousands of images, especially e-commerce people.

Most companies have

Logos, GIFs, colors, fonts, and a really important set of brand assets that are kind of common, whether you were a landscaping company or Facebook.

And then there's other companies that work in e-commerce and stuff where you imagine a company.

Oh, the product photos.

Product assets.

Probably not the co-cohort, but our top cohort, our most expensive enterprise cohort.

Yeah.

I mean, the averages get crazy over a period of time where you have to really do it by what kind of brand folder people are buying.

Uh, we are probably at net negative retention churn, um, certainly on our big enterprise customers.

They'll add on, they'll do add ons and, and, and add new features.

And that is that that's pretty common.

So I think we're unusually, um, unusually good at, uh, uh, at managing our retention and our churn.

I think, um, uh,

Is that predictable, Luke?

I think that that's – it's been that way since day one.

I predict a dip at some point once we get to a certain number.

I mean I think if you look at – you look at a lot of research.