Luke Lunkenheimer

When you can take a salesperson and you can give them intrinsic confidence, real true confidence, you bring their efficacy far higher than you ever could with word tracks or scripted rebuttals or practiced questions.

When you can take a salesperson and you can give them intrinsic confidence, real true confidence, you bring their efficacy far higher than you ever could with word tracks or scripted rebuttals or practiced questions.

Because when somebody has an asset that came from somewhere else that they're using as a key to plug into a lock, it's like you go home and you got your key, you put it in the door, there's always the hesitancy, is the door going to open? Lock going to be froze? Did I bring the wrong key? Like you're not connected to it versus no lock being on the door. You just walk into the house.

Because when somebody has an asset that came from somewhere else that they're using as a key to plug into a lock, it's like you go home and you got your key, you put it in the door, there's always the hesitancy, is the door going to open? Lock going to be froze? Did I bring the wrong key? Like you're not connected to it versus no lock being on the door. You just walk into the house.

Because when somebody has an asset that came from somewhere else that they're using as a key to plug into a lock, it's like you go home and you got your key, you put it in the door, there's always the hesitancy, is the door going to open? Lock going to be froze? Did I bring the wrong key? Like you're not connected to it versus no lock being on the door. You just walk into the house.

And when somebody is supremely confident as a salesperson and they know they can handle themselves conversationally, no matter what somebody rebuts with, no matter what objection they give them. And when they know that at the outset of the conversation, they can solve for what we call the triple threat, time, money, third party. They know they can do that.

And when somebody is supremely confident as a salesperson and they know they can handle themselves conversationally, no matter what somebody rebuts with, no matter what objection they give them. And when they know that at the outset of the conversation, they can solve for what we call the triple threat, time, money, third party. They know they can do that.

And when somebody is supremely confident as a salesperson and they know they can handle themselves conversationally, no matter what somebody rebuts with, no matter what objection they give them. And when they know that at the outset of the conversation, they can solve for what we call the triple threat, time, money, third party. They know they can do that.

Brother, just a level of their efficacy goes through the roof. And that's what we train people.

Brother, just a level of their efficacy goes through the roof. And that's what we train people.

Brother, just a level of their efficacy goes through the roof. And that's what we train people.

It's the supreme level of confidence. Quick, very funny 30-second story. A guy by the name of Mike Zaga, okay? And I don't want to do him any injustice, but I believe he's a Lebanese. His family's Lebanese, and he's a car salesman. Legend in the car business in central New York. And he... He's working at a car dealership.

It's the supreme level of confidence. Quick, very funny 30-second story. A guy by the name of Mike Zaga, okay? And I don't want to do him any injustice, but I believe he's a Lebanese. His family's Lebanese, and he's a car salesman. Legend in the car business in central New York. And he... He's working at a car dealership.

It's the supreme level of confidence. Quick, very funny 30-second story. A guy by the name of Mike Zaga, okay? And I don't want to do him any injustice, but I believe he's a Lebanese. His family's Lebanese, and he's a car salesman. Legend in the car business in central New York. And he... He's working at a car dealership.

It's 20 here. When are you starting? Holy shit, right? So I moved. I'm starting there. And this dude used to, just to give you some backstory, he would come, I'd be sitting with a customer. He would come in with a pot of coffee and a towel over his arm, like a concierge or like a waiter. He'd pour everybody coffee sitting in there, and he'd act like he was my butler just for kicks, right? Sure.

It's 20 here. When are you starting? Holy shit, right? So I moved. I'm starting there. And this dude used to, just to give you some backstory, he would come, I'd be sitting with a customer. He would come in with a pot of coffee and a towel over his arm, like a concierge or like a waiter. He'd pour everybody coffee sitting in there, and he'd act like he was my butler just for kicks, right? Sure.

It's 20 here. When are you starting? Holy shit, right? So I moved. I'm starting there. And this dude used to, just to give you some backstory, he would come, I'd be sitting with a customer. He would come in with a pot of coffee and a towel over his arm, like a concierge or like a waiter. He'd pour everybody coffee sitting in there, and he'd act like he was my butler just for kicks, right? Sure.

Just because he enjoyed it. Just because it was funny. Guy comes in one day. He's like the typical dealership stroke we all have when the guy's in there once or twice a month just stroking everybody. He comes in. He's looking at a truck, and Mike comes over, and he's like, oh, hello, sir. How are you doing? He's like, oh, I'm pretty good. I had to deal with this weather.

Just because he enjoyed it. Just because it was funny. Guy comes in one day. He's like the typical dealership stroke we all have when the guy's in there once or twice a month just stroking everybody. He comes in. He's looking at a truck, and Mike comes over, and he's like, oh, hello, sir. How are you doing? He's like, oh, I'm pretty good. I had to deal with this weather.

Just because he enjoyed it. Just because it was funny. Guy comes in one day. He's like the typical dealership stroke we all have when the guy's in there once or twice a month just stroking everybody. He comes in. He's looking at a truck, and Mike comes over, and he's like, oh, hello, sir. How are you doing? He's like, oh, I'm pretty good. I had to deal with this weather.