Luke Peters

Yeah, well, we're fortunate. I mean, we do have in-store placements. We're in Home Depot. So we so we did a little bit of the, you know, the online, you know, the in-store, the direct consumer that, you know, show up on all the retailers. But now everybody's doing that. Right. So everybody's like in, you know, they're doing the quote unquote multi-channel. Um, but I, I think, well, we were lucky.

Um, so not every, it's different for different categories, right? And you know, this being a marketer, but it's our stuff, since it's expensive enough, we can trade it for a video, let's say. Okay. And I know TikTok's hot now, but when I started doing this, it was like 2020. 17, maybe 20, you know, it was early for influencer marketing.

Um, so not every, it's different for different categories, right? And you know, this being a marketer, but it's our stuff, since it's expensive enough, we can trade it for a video, let's say. Okay. And I know TikTok's hot now, but when I started doing this, it was like 2020. 17, maybe 20, you know, it was early for influencer marketing.

Um, so not every, it's different for different categories, right? And you know, this being a marketer, but it's our stuff, since it's expensive enough, we can trade it for a video, let's say. Okay. And I know TikTok's hot now, but when I started doing this, it was like 2020. 17, maybe 20, you know, it was early for influencer marketing.

And, uh, we were using the micro influencers, not micro, but you know, we had criteria, but they were small and it was always the trade. And, but our system, yeah, send them a fridge and they're like, okay, cool. You know, we'll do an unboxing and I'll show how it looks. And you just do, every time you launch a product, you know, we're like, okay, find 25 influencers.

And, uh, we were using the micro influencers, not micro, but you know, we had criteria, but they were small and it was always the trade. And, but our system, yeah, send them a fridge and they're like, okay, cool. You know, we'll do an unboxing and I'll show how it looks. And you just do, every time you launch a product, you know, we're like, okay, find 25 influencers.

And, uh, we were using the micro influencers, not micro, but you know, we had criteria, but they were small and it was always the trade. And, but our system, yeah, send them a fridge and they're like, okay, cool. You know, we'll do an unboxing and I'll show how it looks. And you just do, every time you launch a product, you know, we're like, okay, find 25 influencers.

And this is what we exactly what we want them to do. Of course, it's got to be organic and there's rules around what you can do and what they have to say. But yeah, that was that was you know, it's funny is that was literally what my marketing was like, you know, it was all these other things I could do. I could I could write blogs. I could do PR. We could do lots of paid ads.

And this is what we exactly what we want them to do. Of course, it's got to be organic and there's rules around what you can do and what they have to say. But yeah, that was that was you know, it's funny is that was literally what my marketing was like, you know, it was all these other things I could do. I could I could write blogs. I could do PR. We could do lots of paid ads.

And this is what we exactly what we want them to do. Of course, it's got to be organic and there's rules around what you can do and what they have to say. But yeah, that was that was you know, it's funny is that was literally what my marketing was like, you know, it was all these other things I could do. I could I could write blogs. I could do PR. We could do lots of paid ads.

I'm like, you know what? Just do this one because. I think it builds the most trust. If you saw someone you follow and they opened up a product, I think you'd kind of like trust that more than if you just see some paid ad or something like that.

I'm like, you know what? Just do this one because. I think it builds the most trust. If you saw someone you follow and they opened up a product, I think you'd kind of like trust that more than if you just see some paid ad or something like that.

I'm like, you know what? Just do this one because. I think it builds the most trust. If you saw someone you follow and they opened up a product, I think you'd kind of like trust that more than if you just see some paid ad or something like that.

Well, it is because it's sticky, right? So people who listen, they're coming back. And so they're hearing it and they trust. But yeah, that's a good one.

Well, it is because it's sticky, right? So people who listen, they're coming back. And so they're hearing it and they trust. But yeah, that's a good one.

Well, it is because it's sticky, right? So people who listen, they're coming back. And so they're hearing it and they trust. But yeah, that's a good one.

You know, you know, what's fun is that everybody's got a different challenge. So it's it's I think sometimes like CEO coaches, I don't want to call it an oxymoron, but it's like it's a it's an overused term. And a lot of times some of these coaches haven't even literally started their own business. So for me, like I want to work with a founder CEO. I can kind of share the same experience.

You know, you know, what's fun is that everybody's got a different challenge. So it's it's I think sometimes like CEO coaches, I don't want to call it an oxymoron, but it's like it's a it's an overused term. And a lot of times some of these coaches haven't even literally started their own business. So for me, like I want to work with a founder CEO. I can kind of share the same experience.

You know, you know, what's fun is that everybody's got a different challenge. So it's it's I think sometimes like CEO coaches, I don't want to call it an oxymoron, but it's like it's a it's an overused term. And a lot of times some of these coaches haven't even literally started their own business. So for me, like I want to work with a founder CEO. I can kind of share the same experience.

uh, learnings and I, I know what they feel. And I think I would say, I would boil it down to, are they working on the right problem? Believe it or not. Like that's a big one because, you know, people are in their business. They're, they've, they've gotten to a certain level of success probably. Um, but it now it's hard for them at that, at this point to be super creative.