Luke Peters

But you haven't forgot it. So I would do that at the year-end party because it was fun. It's like everybody would be complaining, ah, Jaeger. No, why did you choose Jaeger? So it's making the fun memory stamps in people's heads. That's what I want people thinking about.

But you haven't forgot it. So I would do that at the year-end party because it was fun. It's like everybody would be complaining, ah, Jaeger. No, why did you choose Jaeger? So it's making the fun memory stamps in people's heads. That's what I want people thinking about.

But you haven't forgot it. So I would do that at the year-end party because it was fun. It's like everybody would be complaining, ah, Jaeger. No, why did you choose Jaeger? So it's making the fun memory stamps in people's heads. That's what I want people thinking about.

winning eyeballs so it was about dominating seo right it was like how do i you know and that that's that's that's what it was of course it was it was good delivery it was being agile but that you know early on we're selling like just portable air conditioners thermostats fans humidifiers dehumidifiers so if you think of those products like you know you're not buying you know like a portable ac and you're like you're probably not taking a picture of it to your friends guys look what i got you know you're not it's not a shareable product right yeah

winning eyeballs so it was about dominating seo right it was like how do i you know and that that's that's that's what it was of course it was it was good delivery it was being agile but that you know early on we're selling like just portable air conditioners thermostats fans humidifiers dehumidifiers so if you think of those products like you know you're not buying you know like a portable ac and you're like you're probably not taking a picture of it to your friends guys look what i got you know you're not it's not a shareable product right yeah

winning eyeballs so it was about dominating seo right it was like how do i you know and that that's that's that's what it was of course it was it was good delivery it was being agile but that you know early on we're selling like just portable air conditioners thermostats fans humidifiers dehumidifiers so if you think of those products like you know you're not buying you know like a portable ac and you're like you're probably not taking a picture of it to your friends guys look what i got you know you're not it's not a shareable product right yeah

You're the one we need, but, but, but yeah, so, but then I wanted to build the brand. Now we're still selling those things, but then around, I talk about that pivot in 2012. So I really wanted to focus on the brand and that's where we got deep into, uh,

You're the one we need, but, but, but yeah, so, but then I wanted to build the brand. Now we're still selling those things, but then around, I talk about that pivot in 2012. So I really wanted to focus on the brand and that's where we got deep into, uh,

You're the one we need, but, but, but yeah, so, but then I wanted to build the brand. Now we're still selling those things, but then around, I talk about that pivot in 2012. So I really wanted to focus on the brand and that's where we got deep into, uh,

into wine into beer and even into cigar even though i don't smoke it's like my you know the guys make fun of me they take me to like a cigar house and like i'm even i'm not even sure how to inhale properly you know and they're making fun of me but people love those categories okay it's they they want when they buy one of those first of all they search all over youtube for it so we so what we did is we had a cool influencer marketing strategy right because they're like okay

into wine into beer and even into cigar even though i don't smoke it's like my you know the guys make fun of me they take me to like a cigar house and like i'm even i'm not even sure how to inhale properly you know and they're making fun of me but people love those categories okay it's they they want when they buy one of those first of all they search all over youtube for it so we so what we did is we had a cool influencer marketing strategy right because they're like okay

into wine into beer and even into cigar even though i don't smoke it's like my you know the guys make fun of me they take me to like a cigar house and like i'm even i'm not even sure how to inhale properly you know and they're making fun of me but people love those categories okay it's they they want when they buy one of those first of all they search all over youtube for it so we so what we did is we had a cool influencer marketing strategy right because they're like okay

You know, I want to get a cigar humidor. What do I need to think about? And so they're doing all this research and that's like very top of funnel. And we just want to be showing up at different points in the funnel. And as far as like ACs, for example, they might search, you know, What size do I need? They're not going to really watch a 30 minute video on it.

You know, I want to get a cigar humidor. What do I need to think about? And so they're doing all this research and that's like very top of funnel. And we just want to be showing up at different points in the funnel. And as far as like ACs, for example, they might search, you know, What size do I need? They're not going to really watch a 30 minute video on it.

You know, I want to get a cigar humidor. What do I need to think about? And so they're doing all this research and that's like very top of funnel. And we just want to be showing up at different points in the funnel. And as far as like ACs, for example, they might search, you know, What size do I need? They're not going to really watch a 30 minute video on it.

They're just going to be like, what are the specs I need to cool my room? The other ones are really deep into content. And so it worked good for an influencer marketing campaign. And we were one of the first to do it for appliances.

They're just going to be like, what are the specs I need to cool my room? The other ones are really deep into content. And so it worked good for an influencer marketing campaign. And we were one of the first to do it for appliances.

They're just going to be like, what are the specs I need to cool my room? The other ones are really deep into content. And so it worked good for an influencer marketing campaign. And we were one of the first to do it for appliances.

Yeah, well, we're fortunate. I mean, we do have in-store placements. We're in Home Depot. So we so we did a little bit of the, you know, the online, you know, the in-store, the direct consumer that, you know, show up on all the retailers. But now everybody's doing that. Right. So everybody's like in, you know, they're doing the quote unquote multi-channel. Um, but I, I think, well, we were lucky.

Yeah, well, we're fortunate. I mean, we do have in-store placements. We're in Home Depot. So we so we did a little bit of the, you know, the online, you know, the in-store, the direct consumer that, you know, show up on all the retailers. But now everybody's doing that. Right. So everybody's like in, you know, they're doing the quote unquote multi-channel. Um, but I, I think, well, we were lucky.