Luke Peters

Yeah, no, that's why it's important early on. Like, I think it's tough because a lot of times people give up too early. So it is really, really tough to say, you know, if it's not working, you got to tweak this. But I guess you should always be tweaking. But too many people, I would say it's a bigger error is to give up early. So you can't do that.

Yeah, no, that's why it's important early on. Like, I think it's tough because a lot of times people give up too early. So it is really, really tough to say, you know, if it's not working, you got to tweak this. But I guess you should always be tweaking. But too many people, I would say it's a bigger error is to give up early. So you can't do that.

But it's like at the beginning, you have to be smart and you got to look at your product and, you know, have some way to measure your competitive advantage over what the market is offering. I guess I'd say it like that. Think deeper about your competitive advantage and even use things. I mean, there's all kinds of online tools. You can use SurveyMonkey. You can use your friends.

But it's like at the beginning, you have to be smart and you got to look at your product and, you know, have some way to measure your competitive advantage over what the market is offering. I guess I'd say it like that. Think deeper about your competitive advantage and even use things. I mean, there's all kinds of online tools. You can use SurveyMonkey. You can use your friends.

But it's like at the beginning, you have to be smart and you got to look at your product and, you know, have some way to measure your competitive advantage over what the market is offering. I guess I'd say it like that. Think deeper about your competitive advantage and even use things. I mean, there's all kinds of online tools. You can use SurveyMonkey. You can use your friends.

You could use LinkedIn. There's ways where you can... vet that. But often what happens is as you're growing your business, you kind of naturally do that. You know what I mean? The good leaders are naturally, like you're probably not even thinking about it, but you're learning. You're like, oh, okay, I got the sale here. What copy did I use? Or what pitch was I using?

You could use LinkedIn. There's ways where you can... vet that. But often what happens is as you're growing your business, you kind of naturally do that. You know what I mean? The good leaders are naturally, like you're probably not even thinking about it, but you're learning. You're like, oh, okay, I got the sale here. What copy did I use? Or what pitch was I using?

You could use LinkedIn. There's ways where you can... vet that. But often what happens is as you're growing your business, you kind of naturally do that. You know what I mean? The good leaders are naturally, like you're probably not even thinking about it, but you're learning. You're like, oh, okay, I got the sale here. What copy did I use? Or what pitch was I using?

Oh, okay, this is what they wanted. I thought they wanted this, but they actually wanted this, right? And you're sort of iterating along the way. But if you can do that without making it accidental, like from the beginning, if you could do your basic market research. And this is basic branding, right? So it's like, what is your position in the market? Okay.

Oh, okay, this is what they wanted. I thought they wanted this, but they actually wanted this, right? And you're sort of iterating along the way. But if you can do that without making it accidental, like from the beginning, if you could do your basic market research. And this is basic branding, right? So it's like, what is your position in the market? Okay.

Oh, okay, this is what they wanted. I thought they wanted this, but they actually wanted this, right? And you're sort of iterating along the way. But if you can do that without making it accidental, like from the beginning, if you could do your basic market research. And this is basic branding, right? So it's like, what is your position in the market? Okay.

And can you create some sort of emotional connection? Now, not every product, a lot of people think, well, like with us, with fridges, how are we going to do that? You know, but you can do it. You can come up with fun ways to create some emotional connection because a brand is a feeling that somebody has about you. That's literally what it is. So

And can you create some sort of emotional connection? Now, not every product, a lot of people think, well, like with us, with fridges, how are we going to do that? You know, but you can do it. You can come up with fun ways to create some emotional connection because a brand is a feeling that somebody has about you. That's literally what it is. So

And can you create some sort of emotional connection? Now, not every product, a lot of people think, well, like with us, with fridges, how are we going to do that? You know, but you can do it. You can come up with fun ways to create some emotional connection because a brand is a feeling that somebody has about you. That's literally what it is. So

How do you make more people feel a certain way about you, you know? And I think that would be a good one. I think the guys, like, I don't drink a lot, you know, but the company, it's like, you know, we're having all these beer partnerships and stuff like that. And the guys, and every year, though... you can even do this in a company. It's like, I'm really not, I don't drink whiskey.

How do you make more people feel a certain way about you, you know? And I think that would be a good one. I think the guys, like, I don't drink a lot, you know, but the company, it's like, you know, we're having all these beer partnerships and stuff like that. And the guys, and every year, though... you can even do this in a company. It's like, I'm really not, I don't drink whiskey.

How do you make more people feel a certain way about you, you know? And I think that would be a good one. I think the guys, like, I don't drink a lot, you know, but the company, it's like, you know, we're having all these beer partnerships and stuff like that. And the guys, and every year, though... you can even do this in a company. It's like, I'm really not, I don't drink whiskey.

I'm, you know, I like my IPA a little bit, but I don't drink a lot. Right. But every year we would, I would joke around and at our party, we'd have a shot of Jaeger Meister. Okay. Everybody hated Jaeger Meister.

I'm, you know, I like my IPA a little bit, but I don't drink a lot. Right. But every year we would, I would joke around and at our party, we'd have a shot of Jaeger Meister. Okay. Everybody hated Jaeger Meister.

I'm, you know, I like my IPA a little bit, but I don't drink a lot. Right. But every year we would, I would joke around and at our party, we'd have a shot of Jaeger Meister. Okay. Everybody hated Jaeger Meister.