Luke Peters

I want someone who's already done it because I haven't done it probably. You know, it's like, dude, I'm just putting a team together. I haven't done all these things. I'm not... I'm not able to, I don't have all these connections and know all these buyers.

Let's say if I'm hiring a salesperson or if I'm hiring like a marketing exec, sure, I know my marketing, but maybe they've got some skills I don't have. And that's why I'm bringing them in. So I want someone who's already done it. So those are the things, Brian. And then the other one is just during the interview process, references. So first of all, it's like,

Let's say if I'm hiring a salesperson or if I'm hiring like a marketing exec, sure, I know my marketing, but maybe they've got some skills I don't have. And that's why I'm bringing them in. So I want someone who's already done it. So those are the things, Brian. And then the other one is just during the interview process, references. So first of all, it's like,

Let's say if I'm hiring a salesperson or if I'm hiring like a marketing exec, sure, I know my marketing, but maybe they've got some skills I don't have. And that's why I'm bringing them in. So I want someone who's already done it. So those are the things, Brian. And then the other one is just during the interview process, references. So first of all, it's like,

Very detailed on their track record in their jobs. Super detailed. Put an eye mask on. I mean, I'm kidding, but it's like, don't be, be careful that you're tricked on personality and how much you like the person. It's like, what is their track record been? And then do something called top grading, which is a great book. And this is pretty simple. And what it is, is go through all the references.

Very detailed on their track record in their jobs. Super detailed. Put an eye mask on. I mean, I'm kidding, but it's like, don't be, be careful that you're tricked on personality and how much you like the person. It's like, what is their track record been? And then do something called top grading, which is a great book. And this is pretty simple. And what it is, is go through all the references.

Very detailed on their track record in their jobs. Super detailed. Put an eye mask on. I mean, I'm kidding, but it's like, don't be, be careful that you're tricked on personality and how much you like the person. It's like, what is their track record been? And then do something called top grading, which is a great book. And this is pretty simple. And what it is, is go through all the references.

And typically they're going to, well, they're going to give you like their three best references, right? But go through all their jobs and maybe let's say they've had seven. So you say, who did you report to? You get the name of the report. And then later on, you've written down all these names.

And typically they're going to, well, they're going to give you like their three best references, right? But go through all their jobs and maybe let's say they've had seven. So you say, who did you report to? You get the name of the report. And then later on, you've written down all these names.

And typically they're going to, well, they're going to give you like their three best references, right? But go through all their jobs and maybe let's say they've had seven. So you say, who did you report to? You get the name of the report. And then later on, you've written down all these names.

So at the end, you say, okay, here's three references, but here's four people they didn't list as a reference, right? Because they just didn't. And you say, okay, you know, you worked, you reported the Jennifer over here. Can you have, what would Jennifer say about you? First of all, you say, what would she say about you? How would she describe you? They won't lie.

So at the end, you say, okay, here's three references, but here's four people they didn't list as a reference, right? Because they just didn't. And you say, okay, you know, you worked, you reported the Jennifer over here. Can you have, what would Jennifer say about you? First of all, you say, what would she say about you? How would she describe you? They won't lie.

So at the end, you say, okay, here's three references, but here's four people they didn't list as a reference, right? Because they just didn't. And you say, okay, you know, you worked, you reported the Jennifer over here. Can you have, what would Jennifer say about you? First of all, you say, what would she say about you? How would she describe you? They won't lie.

They know that now, oh shit, he can call Jennifer. So they're going to tell the truth of what Jennifer, and then you go through the list and then you say, okay, great. Can you, and this is, of course, if you like this person, you want to go to the next step, you say, okay, great. Can you have Jennifer call me and have so-and-so call me?

They know that now, oh shit, he can call Jennifer. So they're going to tell the truth of what Jennifer, and then you go through the list and then you say, okay, great. Can you, and this is, of course, if you like this person, you want to go to the next step, you say, okay, great. Can you have Jennifer call me and have so-and-so call me?

They know that now, oh shit, he can call Jennifer. So they're going to tell the truth of what Jennifer, and then you go through the list and then you say, okay, great. Can you, and this is, of course, if you like this person, you want to go to the next step, you say, okay, great. Can you have Jennifer call me and have so-and-so call me?

Don't, you're not out there like, otherwise take you forever to go get in contact with these people, right? So they're going to do the legwork and you put all this together and your odds are improved.

Don't, you're not out there like, otherwise take you forever to go get in contact with these people, right? So they're going to do the legwork and you put all this together and your odds are improved.

Don't, you're not out there like, otherwise take you forever to go get in contact with these people, right? So they're going to do the legwork and you put all this together and your odds are improved.

Yeah, no, that's why it's important early on. Like, I think it's tough because a lot of times people give up too early. So it is really, really tough to say, you know, if it's not working, you got to tweak this. But I guess you should always be tweaking. But too many people, I would say it's a bigger error is to give up early. So you can't do that.