Luke Peters

I realized early on that can be hard. Like if companies don't have enough scale, like they can't hire in, you know, that CFO for 250 or 300 or they can't hire the CEO. But, you know, you can still work. prioritize getting the best people over saving a few dollars is how I would say for most companies. Um, and then, um, just another quick one is just focusing on margins.

I realized early on that can be hard. Like if companies don't have enough scale, like they can't hire in, you know, that CFO for 250 or 300 or they can't hire the CEO. But, you know, you can still work. prioritize getting the best people over saving a few dollars is how I would say for most companies. Um, and then, um, just another quick one is just focusing on margins.

You know, too many companies are, um, they're, they're churning, they're churning revenue, they're churning top line. They're, they're, they're, they're, they're building in lots of, uh, expenses into their business system. Okay. And they're saying one day, you know, one day I'll get scale one day I'm going to get leverage. Uh, And that does work for some companies. Okay.

You know, too many companies are, um, they're, they're churning, they're churning revenue, they're churning top line. They're, they're, they're, they're, they're building in lots of, uh, expenses into their business system. Okay. And they're saying one day, you know, one day I'll get scale one day I'm going to get leverage. Uh, And that does work for some companies. Okay.

You know, too many companies are, um, they're, they're churning, they're churning revenue, they're churning top line. They're, they're, they're, they're, they're building in lots of, uh, expenses into their business system. Okay. And they're saying one day, you know, one day I'll get scale one day I'm going to get leverage. Uh, And that does work for some companies. Okay.

And especially people who've already done it, they're really smart and they come at it round two and they really know how to get to that point. But for a lot of people that doesn't, it doesn't work.

And especially people who've already done it, they're really smart and they come at it round two and they really know how to get to that point. But for a lot of people that doesn't, it doesn't work.

And especially people who've already done it, they're really smart and they come at it round two and they really know how to get to that point. But for a lot of people that doesn't, it doesn't work.

It's like make, it's like before you go build like a 10 or $20 million company and then try to figure out how to make money, like make money from day one, because the problem, the thing is that can actually basically what it's telling you is your brand is not valuable enough to the market. Like if you're not profitable enough,

It's like make, it's like before you go build like a 10 or $20 million company and then try to figure out how to make money, like make money from day one, because the problem, the thing is that can actually basically what it's telling you is your brand is not valuable enough to the market. Like if you're not profitable enough,

It's like make, it's like before you go build like a 10 or $20 million company and then try to figure out how to make money, like make money from day one, because the problem, the thing is that can actually basically what it's telling you is your brand is not valuable enough to the market. Like if you're not profitable enough,

when you're a couple million dollars at the transaction level, you know, there's a good chance that as you're 10, 15, 20, you still may not be that profitable because the market's telling you like, this is all we're gonna pay for your brand, you know? And so you wanna figure that out early on. What do I need to do with my product or service? How do I add more value?

when you're a couple million dollars at the transaction level, you know, there's a good chance that as you're 10, 15, 20, you still may not be that profitable because the market's telling you like, this is all we're gonna pay for your brand, you know? And so you wanna figure that out early on. What do I need to do with my product or service? How do I add more value?

when you're a couple million dollars at the transaction level, you know, there's a good chance that as you're 10, 15, 20, you still may not be that profitable because the market's telling you like, this is all we're gonna pay for your brand, you know? And so you wanna figure that out early on. What do I need to do with my product or service? How do I add more value?

How do I, you know, stretch these margins? And so that's a huge one. You know, right now I do CEO coaching and that's like one of my main focus is like, what are your margins, okay? How can we get creative and really think about your product and big focus on the product?

How do I, you know, stretch these margins? And so that's a huge one. You know, right now I do CEO coaching and that's like one of my main focus is like, what are your margins, okay? How can we get creative and really think about your product and big focus on the product?

How do I, you know, stretch these margins? And so that's a huge one. You know, right now I do CEO coaching and that's like one of my main focus is like, what are your margins, okay? How can we get creative and really think about your product and big focus on the product?

Okay. Perfect. Yeah. No, I mean, Ryan, that's, this is, first of all, hiring is super hard. I was just talking to a friend yesterday and he's hiring and I gave him a few ideas, which we can talk about, but it's, it's still super hard. So here's, here's the ways to like, if you can afford it, work with an executive recruiter for your C-level positions. Okay.

Okay. Perfect. Yeah. No, I mean, Ryan, that's, this is, first of all, hiring is super hard. I was just talking to a friend yesterday and he's hiring and I gave him a few ideas, which we can talk about, but it's, it's still super hard. So here's, here's the ways to like, if you can afford it, work with an executive recruiter for your C-level positions. Okay.

Okay. Perfect. Yeah. No, I mean, Ryan, that's, this is, first of all, hiring is super hard. I was just talking to a friend yesterday and he's hiring and I gave him a few ideas, which we can talk about, but it's, it's still super hard. So here's, here's the ways to like, if you can afford it, work with an executive recruiter for your C-level positions. Okay.