Luke Sophinos

Awesome, Greg. Thanks for having me, man. Looking forward to it.

Awesome, Greg. Thanks for having me, man. Looking forward to it.

Awesome, Greg. Thanks for having me, man. Looking forward to it.

Yeah, let's do that. Let's start with why vertical SaaS. So I think my thesis on this is relatively simple and straightforward. And vertical SaaS isn't something that's new. If you look back all the way to when first people really started creating software, use cases were all tied to businesses. It was tied to how can we Better optimize, better, you know, create more efficiency, right?

Yeah, let's do that. Let's start with why vertical SaaS. So I think my thesis on this is relatively simple and straightforward. And vertical SaaS isn't something that's new. If you look back all the way to when first people really started creating software, use cases were all tied to businesses. It was tied to how can we Better optimize, better, you know, create more efficiency, right?

Yeah, let's do that. Let's start with why vertical SaaS. So I think my thesis on this is relatively simple and straightforward. And vertical SaaS isn't something that's new. If you look back all the way to when first people really started creating software, use cases were all tied to businesses. It was tied to how can we Better optimize, better, you know, create more efficiency, right?

Create cost savings, time savings, revenue lift, blah, blah, blah. But I think somewhere in the last kind of 10, 15 years, a lot of that got lost and we got into the...

Create cost savings, time savings, revenue lift, blah, blah, blah. But I think somewhere in the last kind of 10, 15 years, a lot of that got lost and we got into the...

Create cost savings, time savings, revenue lift, blah, blah, blah. But I think somewhere in the last kind of 10, 15 years, a lot of that got lost and we got into the...

sexy you know vc let's chase massive billion multi-billion dollar opportunities and go unicorn hunting and so what happened is you had a bunch of founders that moved away from industry-specific software well why because they're they're market constrained you're only going after one market

sexy you know vc let's chase massive billion multi-billion dollar opportunities and go unicorn hunting and so what happened is you had a bunch of founders that moved away from industry-specific software well why because they're they're market constrained you're only going after one market

sexy you know vc let's chase massive billion multi-billion dollar opportunities and go unicorn hunting and so what happened is you had a bunch of founders that moved away from industry-specific software well why because they're they're market constrained you're only going after one market

And, you know, for a VC, there's just not a lot of individual industries that can create these extraordinary outcomes that they need to see. And so all these founders started chasing really broad kind of startup concepts. And obviously you had huge winners in that, but you had a lot more, you know, grave sites.

And, you know, for a VC, there's just not a lot of individual industries that can create these extraordinary outcomes that they need to see. And so all these founders started chasing really broad kind of startup concepts. And obviously you had huge winners in that, but you had a lot more, you know, grave sites.

And, you know, for a VC, there's just not a lot of individual industries that can create these extraordinary outcomes that they need to see. And so all these founders started chasing really broad kind of startup concepts. And obviously you had huge winners in that, but you had a lot more, you know, grave sites.

So I've looked really, I spent the last decade building, you know, a vertical SaaS business in trade schools, which is probably one of the most like,

So I've looked really, I spent the last decade building, you know, a vertical SaaS business in trade schools, which is probably one of the most like,

So I've looked really, I spent the last decade building, you know, a vertical SaaS business in trade schools, which is probably one of the most like,

boring industries you can contemplate, but there's so much opportunity for still today in 2024 to not go build the shiny, sexy thing with limitless market size and hone in and focus on one industry, one type of business and build software tailored for them. and build really great businesses that are enduring strong retention.

boring industries you can contemplate, but there's so much opportunity for still today in 2024 to not go build the shiny, sexy thing with limitless market size and hone in and focus on one industry, one type of business and build software tailored for them. and build really great businesses that are enduring strong retention.