The Startup Ideas Podcast
How to build a $1M+ vertical SaaS business (step-by-step guide)
25 Sep 2024
Full Episode
vertical sass you've probably heard the name and you're probably like yeah i wish i can create a vertical sass that prints millions of dollars well i brought on the number one guy who talks about vertical sass he's got the vertical sass bible and uh he spills all his secrets on the step-by-step way to create a vertical sass this is a guy luke safinos
He's got a vertical SaaS business that prints millions himself. He's a vertical SaaS advisor to Atomic, which builds billion-dollar businesses like his and hers. this might not be the most exciting podcast I've ever done. It might actually be a little bit boring. And that's the point. Vertical SaaS is boring, but that's why there's so much opportunity.
And we do use AI to come up with some fun ideas. So watch the whole thing and take some notes. Enjoy. All right, I got my man Luke to come on and teach us about vertical SaaS, vertical software. And I know it sounds boring, but if you stick to the end of this, you're going to come out with a lot of knowledge. He's going to teach us the vertical SaaS Bible, and I'm excited to dig right into it.
Awesome, Greg. Thanks for having me, man. Looking forward to it.
So where do we start? Do we want to start with... Why vertical SaaS?
Yeah, let's do that. Let's start with why vertical SaaS. So I think my thesis on this is relatively simple and straightforward. And vertical SaaS isn't something that's new. If you look back all the way to when first people really started creating software, use cases were all tied to businesses. It was tied to how can we Better optimize, better, you know, create more efficiency, right?
Create cost savings, time savings, revenue lift, blah, blah, blah. But I think somewhere in the last kind of 10, 15 years, a lot of that got lost and we got into the...
sexy you know vc let's chase massive billion multi-billion dollar opportunities and go unicorn hunting and so what happened is you had a bunch of founders that moved away from industry-specific software well why because they're they're market constrained you're only going after one market
And, you know, for a VC, there's just not a lot of individual industries that can create these extraordinary outcomes that they need to see. And so all these founders started chasing really broad kind of startup concepts. And obviously you had huge winners in that, but you had a lot more, you know, grave sites.
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