Luke Sophinos

based on your business and the inputs you gave me, that equals to X dollars of ROI. Therefore I'm charging you less than the ROI, like half of it, which is this. So I try to look at things like from first principles in that sense, which is break down the money.

based on your business and the inputs you gave me, that equals to X dollars of ROI. Therefore I'm charging you less than the ROI, like half of it, which is this. So I try to look at things like from first principles in that sense, which is break down the money.

based on your business and the inputs you gave me, that equals to X dollars of ROI. Therefore I'm charging you less than the ROI, like half of it, which is this. So I try to look at things like from first principles in that sense, which is break down the money.

Yeah. I probably try to start at 50% and then I like listen to the market feedback and I adjust either up or down based on that.

Yeah. I probably try to start at 50% and then I like listen to the market feedback and I adjust either up or down based on that.

Yeah. I probably try to start at 50% and then I like listen to the market feedback and I adjust either up or down based on that.

I also only, I only build products that increase revenue, decrease costs, uh, prevent customer churn or, or, uh, or help with compliance. Like, because those are the things that I can have clear ROI on. If I'm not doing that, like I'm not, I'm not gonna be able to sell it. It's not what people care about.

I also only, I only build products that increase revenue, decrease costs, uh, prevent customer churn or, or, uh, or help with compliance. Like, because those are the things that I can have clear ROI on. If I'm not doing that, like I'm not, I'm not gonna be able to sell it. It's not what people care about.

I also only, I only build products that increase revenue, decrease costs, uh, prevent customer churn or, or, uh, or help with compliance. Like, because those are the things that I can have clear ROI on. If I'm not doing that, like I'm not, I'm not gonna be able to sell it. It's not what people care about.

Yeah, absolutely. So I have a newsletter. It's, uh, it's just Luke Safinos.com. Um, it's, uh, S O P H I N O S is how you spell my last name. It's called the linear newsletter. It's on sub stack. I, I basically, it's a free newsletter. We, we, uh, It's all about Vertical SaaS. It's all I talk about. It's all I write about. So you can go subscribe there.

Yeah, absolutely. So I have a newsletter. It's, uh, it's just Luke Safinos.com. Um, it's, uh, S O P H I N O S is how you spell my last name. It's called the linear newsletter. It's on sub stack. I, I basically, it's a free newsletter. We, we, uh, It's all about Vertical SaaS. It's all I talk about. It's all I write about. So you can go subscribe there.

Yeah, absolutely. So I have a newsletter. It's, uh, it's just Luke Safinos.com. Um, it's, uh, S O P H I N O S is how you spell my last name. It's called the linear newsletter. It's on sub stack. I, I basically, it's a free newsletter. We, we, uh, It's all about Vertical SaaS. It's all I talk about. It's all I write about. So you can go subscribe there.

And then I just dropped the Vertical SaaS Bible, which is verticalsaasbible.com. That's a paid resource. Only reason it's a paid resource is because it's literally like the last 10 years of my writing distilled into a thousand pages. And I have a thousand industries in there. And It's a bunch of good case studies and how-tos and frameworks on how to go build one of these things.

And then I just dropped the Vertical SaaS Bible, which is verticalsaasbible.com. That's a paid resource. Only reason it's a paid resource is because it's literally like the last 10 years of my writing distilled into a thousand pages. And I have a thousand industries in there. And It's a bunch of good case studies and how-tos and frameworks on how to go build one of these things.

And then I just dropped the Vertical SaaS Bible, which is verticalsaasbible.com. That's a paid resource. Only reason it's a paid resource is because it's literally like the last 10 years of my writing distilled into a thousand pages. And I have a thousand industries in there. And It's a bunch of good case studies and how-tos and frameworks on how to go build one of these things.

So that's where you can find me. And then on Twitter, Twitter at Luke Safinos.

So that's where you can find me. And then on Twitter, Twitter at Luke Safinos.

So that's where you can find me. And then on Twitter, Twitter at Luke Safinos.