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Luke Swanick

๐Ÿ‘ค Speaker
235 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

All right, good.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Those are all real.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Buffers, a company as well, Unbounce, Reverb, some really good looking companies.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

And so those companies, you know, there are costs associated with onboarding and managing those programs effectively.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So we charge a base fee so that we can cover the costs of supporting businesses of that size.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

And then the way that we really generate revenue is on performance.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

false.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Currently, the majority is coming through the base fee, but the revenue fee is what is growing much, much faster.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

As our network grows in size, we transition from charging the SaaS fee so that we can really distribute a network of open global channel partners selling a variety of integrated software solutions worldwide.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Um, it on it.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So the average is really wide.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

It goes from as low as 300 to as high as 15,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Okay.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Um, so really, really big gaps in there.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Let's drop it at 1500.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Okay.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Yeah, so it's a fully automated experience for your partners, right?

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So some people run customer advocate and ambassador programs and affiliate programs and sell through accountants and sell through resellers.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

And some people are even selling through banks and franchises through GrowSumo.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So you can work with as many different channel partners as you can.