Luke Swanick

And basically we automate the onboarding, the asset management, the tracking and attribution, the engagement and the partner payouts and compliance.

So everything that's associated with working with what is basically a global distributed sales force, we take care of out of the box.

And the value for that is astronomically high given just how expensive it is to hire and manage salespeople internally.

Why not hire one or two people?

Evernote literally has two people managing 10,000 external sales agents.

That's astronomical.

Today, so I don't have a hard number, but I would say just a little north or south of 200.

Yeah, so let's take Intuit as an example customer, right?

So QuickBooks Online, huge enterprise account.

Now there are 500 apps more that integrate with QuickBooks Online.

So for every single QB app, they want their partners to not only sell their product, but they want their partners to sell their integration with QuickBooks Online as well.

So when we go after large enterprise, every single customer that integrates with them is interested because they can basically create a shared partner network.

So because a QuickBooks or an Intuit partner can sell the QuickBooks integrated apps as well from the same dashboard on GrowSumo, we kind of hit both at the same time, which has created unique challenges in scaling.

But in terms of building sort of a network effect business, it's huge.

It's been a bit of both.

Yeah, so our churn is quite low, like very low.

I would say lower than 2%.

Yes.

Yeah.

And so the reason why it's low is on our invoices, because for the most part, we charge the performance fee.