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Luke Swanick

๐Ÿ‘ค Speaker
235 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

We literally approved an invoice a couple of weeks ago that said, you know, you owe GrowSumo $2,000 because you made $16,000.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Right.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

When you show that on your invoice and that's how companies pay you, your churn is really low.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

It takes time to ramp these programs.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Right.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So if you say tomorrow, I'm going to get all of these small businesses, associations or consultants to start selling my product.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

it'll take them six, nine, 12 months to get ramped and to get there.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So the companies, when they join initially, they tap into GrowSumo's network.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

I think we have like 40,000 partners, 8,000 were active last month.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So there are partners that are actively selling software solutions that give companies a quick bump.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

And then you can invite your customers, get a little bump as well.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

But the long tail comes in when you start working with the resellers that require onboarding and you don't really see those returns for six, nine, 12 months.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

So I don't, I unfortunately don't know the number.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

It's a hugely important number.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

But as the leader of the sales team, my focus is on not necessarily the success levels that happen after the fact,

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

We have an enterprise CSM team that's really, really good at ensuring that the market and the network dynamics are healthy.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

We're small.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

We're less than 20.

SaaS Interviews with CEOs, Startups, Founders
1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue

And we've done that all on the premise of capital efficient.