Luke Tryl

That is driving people towards these newer insurgent parties, you put it, in particular social

Reform UK.

Because what's really striking, if you look at some of our polling in Scotland, not the party polling, but if you ask people in Scotland,

Do you think in Scotland it's time for change or should we stick with the plan?

70%, over 70%, 73% of Scots say it's time for change.

So that time for change mood that is driving reform and the Greens in England is happening in Scotland as well.

And in any normal circumstance, 70% of a country saying it's time for change would be an electoral death knell for the incumbent government.

But of course...

In Scotland, you've got a tale of two unpopular.

You know, last week in Wales, we talked about the double incumbency.

Here you've got warring incumbency playing out.

You've got Labour in Westminster, SNP in Scotland.

And so it's not quite clear who is the change from.

Although it's interesting, though, that when you talk about focus groups wanting a big change to sort of like kind of a structural thing, we'd maybe call it.

Actually, James, when you look at the manifestos of the various parties, and we've got all of them in Scotland now, apart from the Scottish Liberal Democrats, the cost of living measures are quite kind of retail-ish things, like your classic things like cheaper bus fares or tax cuts for middle earners or...

I know it's the SNP are saying they would put a law in place to limit the price of certain things in the shops.

Yeah, that's right.

I mean, I've got a pile of the manifestos here that we've had so far.

As you say, we've not got all of them, but we've got, I'm just waving them for those who might be watching rather than listening to this.

A big pile of manifestos.