Lura Forcum

Oh, absolutely. I think that's a really interesting question too. And it's something we've seen in our research. Younger generations absolutely have an American dream. It just doesn't look like what older generations had.

Oh, absolutely. I think that's a really interesting question too. And it's something we've seen in our research. Younger generations absolutely have an American dream. It just doesn't look like what older generations had.

Oh, absolutely. I think that's a really interesting question too. And it's something we've seen in our research. Younger generations absolutely have an American dream. It just doesn't look like what older generations had.

Hey, Ryan. Good to be here. Good. Thank you for having me.

Hey, Ryan. Good to be here. Good. Thank you for having me.

Hey, Ryan. Good to be here. Good. Thank you for having me.

I know. I'm your neighbor.

I know. I'm your neighbor.

I know. I'm your neighbor.

I'm down the road in Pendleton.

I'm down the road in Pendleton.

I'm down the road in Pendleton.

Well, we're the same age, so I was not a professor when you were there. You weren't a professor there. This is true. No, I was a professor after you finished there. But I spent several years teaching marketing there, studying human behavior, psychology.

Well, we're the same age, so I was not a professor when you were there. You weren't a professor there. This is true. No, I was a professor after you finished there. But I spent several years teaching marketing there, studying human behavior, psychology.

Well, we're the same age, so I was not a professor when you were there. You weren't a professor there. This is true. No, I was a professor after you finished there. But I spent several years teaching marketing there, studying human behavior, psychology.

Oh, that's a long, that's a whole separate podcast.

Oh, that's a long, that's a whole separate podcast.

Oh, that's a long, that's a whole separate podcast.

Yes. So I would say like the key motivation for everybody is their relationships and feeling connected to other people, the people around them. It's their family, it's their friends, it's neighbors and communities. Like we are inherently social animals and you can explain so much of human behavior by trying to like protect those relationships.

Yes. So I would say like the key motivation for everybody is their relationships and feeling connected to other people, the people around them. It's their family, it's their friends, it's neighbors and communities. Like we are inherently social animals and you can explain so much of human behavior by trying to like protect those relationships.