Lynn Smith

When I dug into the research of it, there's Princeton research that found one tenth of a second is how quickly our minds make a decision about somebody.

So think about that.

When you walk into a dinner party or when you got on a Zoom call or when somebody clicked on this podcast and started watching me, within one-tenth of a second, they decided whatever they're going to decide about me.

So what do I do when I show up in a podcast?

The second that red light goes on, I'm thinking about my presence.

because I haven't even said anything yet and somebody's already decided about me.

I mean, think about that, John.

It boggled my mind.

I was not expecting to uncover that.

And this is research from 2006.

for better or for worse, right?

I mean, social media, we could say, we're all trying to crack that nut, but is that a good thing that we're so attention span deficit?

I think it's just the way we are right now.

And as business owners, we have to adapt to that when we're thinking about how we show up on social media.

This was advice, I'm not a social media expert, but this was advice I've heard many times.

Again, it's that first visual hook.

You'll notice a lot of people will like snap around their camera so that there's movement within that or they'll come and they'll sit down into the frame.

It's that movement that for some reason, psychologically, the viewer needs to be able to like stay and pay attention.

That's a visual hook before you even open your mouth.

And I've started to do that sometimes.