Lynn Smith

I was watching.

It was great.

And so then we watched it together and they're like, oh, that wasn't as bad as I thought it was.

And I'm like, because the brain bully was there feeding you a little bit here and there.

And they're like, oh, okay, yeah.

And they start to get it.

And that talking in sound bites that you're referring to, that's a specific skill set.

This is not something that we're educated on in school.

We're taught very tactical things.

We're taught how to execute in business, how to do spreadsheets, all of the things.

We're not taught, here's how you can effectively communicate your vision.

Here's how you should prepare for communication events.

Here's how you can drill down your messaging so that people understand it and they're moved by it.

And a lot of people still think this is a soft skill, but you just pointed out that impression that you had

of the person that you were talking about being on television, that stays with you.

Unfortunately, we don't forget that first impression of somebody.

And when I started to dig into the research of this and wanted to have some sort of statistic behind it to prove this, because I talk a lot about how

You have three seconds to get someone to like you and 30 seconds to get someone to trust you.

So within those first 30 seconds, let's say something really powerful.

So they're like, I need to know more of what this person is about.