Lynn Smith

So it's hook, meat, and we call it the chill factor.

You know, the chills going down the back of your neck.

And so if you begin to think of social media in that way, just compact it a little bit.

So it's, you know, reaching that mark of whatever keeps and captivates your audience.

That's where I think as long as you're pairing that with authenticity and

You can start seeing people say to you, I love your social media content.

You're giving me so much value.

I mean, I've had leaders of the biggest tech company on the planet just reach out to me and simply say, I see what you're saying on LinkedIn and it's everything I'm going through and suffering from.

And then it was a seven minute sales call.

People show up already ready to invest in your services.

And that's a really big thing that I think people miss.

Sales is all about effective listening and communication.

If you can't articulate the value of what it is that you serve people with, people will not buy.

But it's the last thing I find sales teams are being trained on.

When did you hear about a communication training for your sales team?

It's sales training.

I would argue it's the complete opposite.

Yes.

And that's the key, right?

Is how are you articulating the value so that they're like, oh, not only does this solve our problem, but this is the right choice because there's probably a lot of solutions to a problem out there.