Lyssa McGowan

And if you're trying to build something that no one else has done before, you have to find proxies for what you think consumers want and a little bit of gut feel and understand. So, you know, when I built the mobile business... At Sky, we came up with this concept of a piggy bank.

And if you're trying to build something that no one else has done before, you have to find proxies for what you think consumers want and a little bit of gut feel and understand. So, you know, when I built the mobile business... At Sky, we came up with this concept of a piggy bank.

So the issue at the time and still now is you pay for these big data packs because you're terrified of running out and having to pay a load of extra money for extra data. But then it's really annoying because you know you're overpaying, but you need that buffer. So we have this concept called Roll. So any data you didn't use rolled into a piggy bank at the end of the month.

So the issue at the time and still now is you pay for these big data packs because you're terrified of running out and having to pay a load of extra money for extra data. But then it's really annoying because you know you're overpaying, but you need that buffer. So we have this concept called Roll. So any data you didn't use rolled into a piggy bank at the end of the month.

So the issue at the time and still now is you pay for these big data packs because you're terrified of running out and having to pay a load of extra money for extra data. But then it's really annoying because you know you're overpaying, but you need that buffer. So we have this concept called Roll. So any data you didn't use rolled into a piggy bank at the end of the month.

And anyone in your family could draw down from that piggy bank. Now, that insight didn't really come directly from consumers going, what would you like to do with your data? But it came from looking at adjacent industries like with rolling, kind of charging, understanding consumer behavioral economics.

And anyone in your family could draw down from that piggy bank. Now, that insight didn't really come directly from consumers going, what would you like to do with your data? But it came from looking at adjacent industries like with rolling, kind of charging, understanding consumer behavioral economics.

And anyone in your family could draw down from that piggy bank. Now, that insight didn't really come directly from consumers going, what would you like to do with your data? But it came from looking at adjacent industries like with rolling, kind of charging, understanding consumer behavioral economics.

It was from my experience of my daughter spending £400 with Vodafone because she was watching Dance Mums in her bedroom and the Wi-Fi was too slow. So all of these things, you get insight from consumers, but you have to put it together, understanding your P&L, your technology capability, your economics, and project forward what you think the experience is.

It was from my experience of my daughter spending £400 with Vodafone because she was watching Dance Mums in her bedroom and the Wi-Fi was too slow. So all of these things, you get insight from consumers, but you have to put it together, understanding your P&L, your technology capability, your economics, and project forward what you think the experience is.

It was from my experience of my daughter spending £400 with Vodafone because she was watching Dance Mums in her bedroom and the Wi-Fi was too slow. So all of these things, you get insight from consumers, but you have to put it together, understanding your P&L, your technology capability, your economics, and project forward what you think the experience is.

When I turned it up, we had actually a huge number. As you would expect in a company that's sort of got purpose, it's just like a lot, like tens and tens of sustainability type kind of objectives. And so we cut it. I kind of work with the board and with the business to cut it into three clear pillars. So people... pets and planet.

When I turned it up, we had actually a huge number. As you would expect in a company that's sort of got purpose, it's just like a lot, like tens and tens of sustainability type kind of objectives. And so we cut it. I kind of work with the board and with the business to cut it into three clear pillars. So people... pets and planet.

When I turned it up, we had actually a huge number. As you would expect in a company that's sort of got purpose, it's just like a lot, like tens and tens of sustainability type kind of objectives. And so we cut it. I kind of work with the board and with the business to cut it into three clear pillars. So people... pets and planet.

And I think if you want a sustainable business, you actually, for us, we need to work across all three of those. So it's not just about environmental sustainability. And so on the people pillar, it's very much a commitment to being the best promoter and developer of pet care talent. So we invest in graduate programs for vets.

And I think if you want a sustainable business, you actually, for us, we need to work across all three of those. So it's not just about environmental sustainability. And so on the people pillar, it's very much a commitment to being the best promoter and developer of pet care talent. So we invest in graduate programs for vets.

And I think if you want a sustainable business, you actually, for us, we need to work across all three of those. So it's not just about environmental sustainability. And so on the people pillar, it's very much a commitment to being the best promoter and developer of pet care talent. So we invest in graduate programs for vets.

We invest in training and development, social mobility, bringing people through, working with charities, because Quite often people that have found other jobs challenging for various reasons find their home in pet care because they just love animals. And we find people just flourish in pets at home that maybe haven't been so happy elsewhere.

We invest in training and development, social mobility, bringing people through, working with charities, because Quite often people that have found other jobs challenging for various reasons find their home in pet care because they just love animals. And we find people just flourish in pets at home that maybe haven't been so happy elsewhere.

We invest in training and development, social mobility, bringing people through, working with charities, because Quite often people that have found other jobs challenging for various reasons find their home in pet care because they just love animals. And we find people just flourish in pets at home that maybe haven't been so happy elsewhere.