Lyssa McGowan

So when women come to me for coaching in that kind of area of their career, or actually any area of their career, any point in their career, it's such a different experience than when men come. And I think it starts really early in childhood where When boys fall down, they're told, get up and try again, right? Get up and try again, keep going. And they frame success as like 51-49.

Whereas little girls are told, don't fall down, you'll get dirty. So women frame success as 100 out of 100, right? And if they get to 99 out of 100, they think they've failed. All the women that come to me say, my issue is confidence, right? I don't have confidence. And I'm like, well, you... you have to have confidence as a CEO.

Whereas little girls are told, don't fall down, you'll get dirty. So women frame success as 100 out of 100, right? And if they get to 99 out of 100, they think they've failed. All the women that come to me say, my issue is confidence, right? I don't have confidence. And I'm like, well, you... you have to have confidence as a CEO.

Whereas little girls are told, don't fall down, you'll get dirty. So women frame success as 100 out of 100, right? And if they get to 99 out of 100, they think they've failed. All the women that come to me say, my issue is confidence, right? I don't have confidence. And I'm like, well, you... you have to have confidence as a CEO.

It's like saying, I want to be a CEO, but I can't do analytics or public speaking. These are just... Table stakes. Table stakes for the job. So I help build confidence. And I think explaining that the frame of reference is wrong. You can't be heading for a hundred percent and beating yourself up because you got 99, right? You need to reframe that as you're 51, 49.

It's like saying, I want to be a CEO, but I can't do analytics or public speaking. These are just... Table stakes. Table stakes for the job. So I help build confidence. And I think explaining that the frame of reference is wrong. You can't be heading for a hundred percent and beating yourself up because you got 99, right? You need to reframe that as you're 51, 49.

It's like saying, I want to be a CEO, but I can't do analytics or public speaking. These are just... Table stakes. Table stakes for the job. So I help build confidence. And I think explaining that the frame of reference is wrong. You can't be heading for a hundred percent and beating yourself up because you got 99, right? You need to reframe that as you're 51, 49.

And that is so powerful because I say to women, you know, everyone compares them. Every woman compares themselves against what their perfect self would have done. I call her perfectly, sir. And it doesn't really exist either.

And that is so powerful because I say to women, you know, everyone compares them. Every woman compares themselves against what their perfect self would have done. I call her perfectly, sir. And it doesn't really exist either.

And that is so powerful because I say to women, you know, everyone compares them. Every woman compares themselves against what their perfect self would have done. I call her perfectly, sir. And it doesn't really exist either.

It's impossible. It's impossible. And you know, you can't compare yourself to perfection. You have to compare yourself to, am I the best person in this place right now to do this job? Yeah, in that case, I'll get on and do it. So for a lot of women, it's about frame of reference of what success is that is actually holding them back.

It's impossible. It's impossible. And you know, you can't compare yourself to perfection. You have to compare yourself to, am I the best person in this place right now to do this job? Yeah, in that case, I'll get on and do it. So for a lot of women, it's about frame of reference of what success is that is actually holding them back.

It's impossible. It's impossible. And you know, you can't compare yourself to perfection. You have to compare yourself to, am I the best person in this place right now to do this job? Yeah, in that case, I'll get on and do it. So for a lot of women, it's about frame of reference of what success is that is actually holding them back.

You know, there's that thing that everyone says, oh, if women can do, you know, nine out of 10 things on a job, they might put themselves forward. Whereas men say, oh, six out of 10, I'll do it. But it's all of that. It's the frame of reference. And so I try and coach people to look around at everyone around you and say, am I doing as well as, if not a little bit better than that? Okay, I'm good.

You know, there's that thing that everyone says, oh, if women can do, you know, nine out of 10 things on a job, they might put themselves forward. Whereas men say, oh, six out of 10, I'll do it. But it's all of that. It's the frame of reference. And so I try and coach people to look around at everyone around you and say, am I doing as well as, if not a little bit better than that? Okay, I'm good.

You know, there's that thing that everyone says, oh, if women can do, you know, nine out of 10 things on a job, they might put themselves forward. Whereas men say, oh, six out of 10, I'll do it. But it's all of that. It's the frame of reference. And so I try and coach people to look around at everyone around you and say, am I doing as well as, if not a little bit better than that? Okay, I'm good.

Rather than this idea of perfection that no one likes that cow. Yeah.

Rather than this idea of perfection that no one likes that cow. Yeah.

Rather than this idea of perfection that no one likes that cow. Yeah.

Yeah, there's a couple of things. So I hate it when people say I've got imposter syndrome because it sounds like it's a syndrome that's like, okay. It's like a disease. Exactly. You can't have imposter syndrome and be a CEO because then you're thinking about yourself all the time. You're thinking about what's everyone thinking about me? How am I showing up? How am I feeling?