Maarten Verwas

LimeCraft is an online cloud-based platform for...

producers of audio-visual material, television, film, the high-end stuff.

It's an online platform because it's a world of more and more freelancers and co-producers, and traditional software can't cope with such flexibility.

So admitted, when we incorporated LimeCraft in 2010, it was still a bit early.

Our customers were a bit afraid to delegate the management of their assets

to a third party, but by now we're really overwhelmed by some of the largest brands out there that are looking for an online solution to manage their digital workflow.

And we basically, software as a service, so we charge per user and per hour of video, which makes it for them very easy to scale up additional services and wind down some of their use if necessary.

Do you have a bunch of churn?

we've lost one customer to date.

Yeah, that's true.

An independent producer might, at a given moment, might be running six, seven shows in parallel in production and post-production, so the editing.

And then they go into selling and visiting, attending film festivals.

So it's a cyclic movement.

And it is absolutely, we see some customers going up to very large volumes and then six months later throttling down the volume use, but that's not the real issue.

It's a scalable system.

We don't care as long as they come back afterwards.

Yeah, it's it's not an exact science.

We tried to get Yeah, yeah, we do.

No, we do.

Okay.