Maarten Verwas

And if, if we have unexpected throttling down,

investigate what's happening to see whether they're not satisfied with the service, whether they had an accident with their content.

It's key for us to understand what happened.

As long as they chose

Just when the production attention come back, we don't consider it as churn and we will help them the next time.

We actively monitor the production.

Or we monitor the user's activity.

So it's a bit of a Big Brother type of monitoring activity.

But when a producer is paying for 100 seats and not using them properly, they're a churn candidate.

Then we just give them a call interactively and ask them what's going on and how we can give them a better service.

The revenue turn is literally noise on the signal.

Hard to measure, Nathan.

We're tripling our revenue every 12 months now.

And it's very hard to measure negative churn.

No, we are tripling the number of users and our revenue to date.

It's something we're not tracking because the impact is just not worth measuring.

We incorporated in 2010.

That's an excellent question.

I was at the other side of the table, Nelan.

I was lead engineer of the research and development department at Verté.