Maarten Verwas

So I was personally responsible for the digitization of their newsroom, procuring a piece of software

that we spent millions in Copics and 18 months in implementation.

And I said to my fellow colleagues, whom co-founded the company, hey guys, if they give us just a fraction of that cost, we build it from scratch.

And that's because the world of media production has been completely disrupted and has fundamentally changed

And our customers that sometimes still try to tackle it with software that has been designed 20 years ago to manage a tape archive,

That's not suitable for a file-based workflow.

Between 10 and 20,000 monthly.

Depends on the type of customer when we're dealing with an independent producer.

That's 500 users per month as a starting point.

And we're now scaling into bigger companies.

Going from two, three hours per day for regular production to...

To 200 hours per day for a post-production, a large post-production facility.

That's the customer who's uploading 175 hours of content per day.

We bootstrapped the company apart from some angel funding in a very early stage.

We have in total 1 million euro, so 1.1 million dollars on the balance.

In Europe, it's a challenge to get venture capital for anything which is dealing with the media business.

Media is considered toxic.

It's hard, difficult to make money in it, though I think

It's explosive.

Media production is not just making film and television anymore.