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Maarten Verwas

๐Ÿ‘ค Speaker
102 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Since 12 or 18 months, we spent a lot of time in developing.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

That's a disadvantage of bootstrapping your platform.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

We came from smaller independent producers into broadcast style of customers with a couple of hundreds of seats.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

And we're now moving into really large players with a couple of thousand seats.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

That's only been happening the last 12 months.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Okay.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

So it's hard for me to go back.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

a couple of 10,000 per month, but not meaningful.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

And part of it was custom development.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

It's only now that we're correctly measuring monthly recurring based on the platform.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

And that's what actually tracking the objective of doubling every four or five months.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

No, not at all.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

We took becoming cash flow positive as an important challenge.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

This is eventually where a company wants to, that's the objective the company wants to achieve, despite anything which goes in interest.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

This is what we achieved.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

We now have sufficient funds over which we will invest back in the company.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

So our shareholders now think that it's key to grow the company organically for another six to 12 months.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

And then we'll see what happens.

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Say it again?

SaaS Interviews with CEOs, Startups, Founders
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Oh, I don't have a clue.