Mada Sagada

Yes.

Yeah, thanks for having me.

Yeah, so we're a mobile linking and attribution platform.

And I know that sounds like a lot, but I promise you everyone listening to this podcast has used Branch, has Branch on their phone.

So imagine someone sends you a link to a house in Airbnb.

You click on the link, the app magically opens to that house.

That's actually not that easy to do.

When someone sends you a link, if you're on Android, iOS, wherever you are, and actually figure out, do you have the app?

Do you not have the app?

Where should it be taken?

So we are really that link routing that takes users to the right place in the app.

And because of that, because you give them better experiences, you get much higher conversions, you get higher revenue, and it really is really exciting.

And on the other side, on the side of the market there, they can actually track the entire user journey across different devices.

across different browsers and give them a cohesive experience, but also really understand that the money they might have spent on the web where they acquired someone who then went to the app store and downloaded the app is actually money well spent.

We sell mostly into the CMO and then the head of product.

So into the CMO when it comes to like tracking campaigns better and understanding your spend better and giving people like a good experience.

You know, if you show them an ad for a dress, making sure that they go to the dress and they buy the dress in higher conversions.

Totally.

Or getting just to the main website and not being able to find your suit, right?

Yeah.