Mada Sagada

I don't want that.

We have a very interesting model that's a little bit different than what's out there.

Our linking is free for everyone.

So we believe that to build the internet and make mobile better, we need to have everyone use better linking and give the users better experiences.

So we have tons of people using our mobile links.

We build enterprise solutions on top of the links, like the ability to show banners on your website and only show certain banners to specific people and take them to the app or the ability to de-bring people from email or the ability to track all your paid advertising.

All of those are like paid enterprise solutions on top of the free links.

And then when it comes to our enterprise solutions, we price based on how many active users you

So if you have under 10,000 monthly active users, it's actually everything is free.

But above that, we have a few tiers and then we have like an enterprise tier for real customers.

2014.

Oh yeah, it's a funny story.

We were in business school together and we decided we wanted to start a company.

And this was around graduation, maybe a month before graduation, but we had been working together for a year and a half and had worked on three different projects.

Fitbit for dogs, photo book printing app, which actually gave us the idea of branch.

We were trying to grow our own app.

We had a really hard time understanding how our users got into the app and we couldn't take them to the right photo book.

And then we also tried the printing SDK that also didn't work.

But most of that time, most of the year and a half, I think about like 14 months out of that was actually spent on the app.

And that's how the idea of a branch came.