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Mada Sagada

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We're actually four co-founders.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We were initially three that started on the app and then Dimitri joined us.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Our investors introduced us.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So he joined us, I think, halfway through the app.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So we were free in 30 days.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We only started building our enterprise solutions about two and a half, three years ago.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And to really change the way people discover mobile content online, you need a lot of money to build a lot of infrastructure.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

I will not tell you how much our Amazon bill is.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We are in over 50,000 apps.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And, you know, I think 60 or 70% of the top 200 apps have branch.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And it is a lot of infrastructure.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And this idea that we wanted to start with our linking being free is

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And when enabling like anyone to build better linking for their users meant that we had to build a lot of infrastructure of the top kind of getting started.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Then we started selling and building our enterprise solutions, but that was a little bit later.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Things that were free then are still free.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Now we build this new solutions.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

It was more of a developer tool then.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So the person who was buying us was really the product of the developer and the engineering team who had to build their own solutions on top of our links.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Now we build our solution so we can go and sell to a market or have a product and they don't need a lot of implementation.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

They can actually come in and get these actual solutions out of the box.