Mada Sagada

So banners, our journeys banners was the first one.

We started noticing people building banners and then deep thinking

someone from a website into the app.

So you might be on a website for like a specific pair of shoes and it says get the app and then you get 20% off if you download the app and then you are taken to the same shoes in the app with a 20% off.

So this ability to pass parameters through installs and know it's the same person.

And we saw people building this, and we're like, wait, we could build it for them.

It actually takes a lot of energy to build this.

And we can do it better.

We can build the journeys, but we can also build really great targeting.

So you can show certain banners to certain people.

That was the first one, and that's how we started.

The same one was with email.

There's this issue where an email provider adds tracking to their links.

So when you click on the link, it actually breaks the deep link.

Or if you keep the deep link, it breaks that track.

So we actually went and integrated with all these email service providers, like Salesforce and many others, basically gave someone a solution that worked and deep linking from email out of the box.

We didn't have to actually work and do any work around for it.

So all of our solutions really kind of came from problems that we saw with our customers or ways that we saw them that were building things on top of our links already.

Honestly, I don't know that off the top of my head.

Yes.