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Mada Sagada

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

300.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So when marketing, it's about 18 people.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Engineering is probably more than half the company.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We're a pretty heavy company and we actually are working on some really cool, interesting new projects that we have like a whole R&D team that's all engineers.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And even in all our international offices, we have a ton of like

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

support the integration engineers and sales engineers, just because our product is pretty technical.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We're still thinking, we're still considering.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

We obviously, we don't need to raise any money right now.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So we're still considering our options.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Yeah, I mean, I think every fundraiser we've done, we've always thought between, usually the 18 months is usually the runway to go for.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

That's usually what we've done.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

So recently, I've been reading Dare to Lead by Brene Brown, and I really love it.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

No, but there are CMOs I follow and study.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

One of the people that has helped me and I think I really admire is Megan Eisenberg, who is from MongoDB, and now she's at TripActions.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Ooh, that's an interesting one.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

I really like, so one of the things that we did at Branch that worked really well was this community, this mobile growth community.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

And we have, we do hundreds of these events all over the world and we use a tool called Bevy.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

B-E-V-Y.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Yeah, and it helps us manage and build the community.

SaaS Interviews with CEOs, Startups, Founders
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

Probably an average eight.