Maddison Sullivan-Thorpe

We know what their drink order is all of a sudden.

We know what they like to eat.

And I think that's what AD has captured so perfectly is getting them in this space, getting them to run through their daily routines.

Suddenly when they're talking about their bar cart, they're telling you about how their friends come over.

Like,

There is this piece where it feels like there's a new little door unlocked, an insight into their world that maybe we don't get despite all of the access we have to them right now.

They're like, yeah, yeah, yeah, we'll divvy up who gets covers and who's getting an AD open door.

Rhi, I find it really funny.

I always think a lot about Gwyneth Paltrow.

She's a little bit of my Roman Empire, I believe, with Gwyneth.

And I know people love to hate her and I can't help but love her.

She's in your past basket.

She's totally in my past basket.

She's probably at the top of it.

But I think what's fascinating about this is like there's also a business play here as well.

Gwyneth Paltrow, founder of Goop, which has really eclipsed beyond the original digital publication that it started as.

We've now got Goop as a, you know, cosmetics, body care, wellness brand.

We've got Goop Kitchen.

And I think a lot about that AD piece that she did most recently.

so much time and effort and energy was sort of centered around the kitchen being the center of her home and like it being this really beautiful place and her garden and I'm like these are also benefiting both her personal brand which is such a strong extension of these big businesses now I don't know where her business and her personal brand starts or finishes I would say that they are one