Maddison Sullivan-Thorpe

So yeah, it was also giving the fellas are going to love this.

But honestly, also like it's A to D Lister of celebrity.

It really does matter a lot how people perceive that celebrity or where they are in the zeitgeist at that time.

All right, Rae, I want to deepen why it works so well for celebrity brands and can be a little bit of like a make or break for personal brand.

But let's get into that right after a word from today's sponsor.

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Thank you so much to Bioderma for making this episode of Stylish possible.

You're giving major no publicity is bad publicity vibes here.

Fair challenge.

I would argue, though, the social currency, living in the U.S., thinking about all of, like, go into a major city and all of the magazine, like, that are sitting out the front of the little corner stores.

I see you.

I hear you.

I know it's the truth as we sit here on a digital production.

I'm really glad you brought up the Vogue reference because I do think this is why the Vogue 73 questions worked so well because it was almost like an amalgamation of Vogue and ADs open the door because we're in their home.

We're asking them all these questions.

We're finding out these funny things.