Maddison Sullivan-Thorpe

Like when you think about the men that you know, would they get a Coke Zero over a Diet Coke?

I just thought they got discontinued in like early 2000s, but go off Louis, keep doing business.

And there is one last element I want to talk about, and that is the GLP-1 phenomenon that we have seen and the rise of what is commonly referred to as Ozempic, but is essentially weight loss peptides.

And I know that the peptide episode is one of our most successful.

It's clearly in everyone else's feeds and conversations as much as it was in our own.

I'm intrigued to see how carbonated beverages as a whole work when they are strongly deterred from when you are on a GLP-1 peptide.

If you don't know what a GLP-1 is, it's commonly referred to as Ozempic.

They're fighting back.

Like I think a lot about in the last week the Stephen Bartlett piece where he spoke about how he just thinks about how three glasses of wine like really ruined his ability.

And there's been a real backlash online of people being like, I'm okay having three glasses of wine.

Because the greatest currency I'm looking to achieve is not money sometimes.

It's fun.

It's enjoyment.

It's connection.

It's community.

And it's not saying that you have to go and have, you know, a whole bottle of wine and be blackout drunk.

But I just think there is this cultural divide of like seeking longevity and the other half going, yeah.

Yeah, I'd love to live forever, but I'd like to have some fun along the way too.

they deserve to give themselves the flowers for that innovation.

Absolutely.