Maddison Sullivan-Thorpe

Yeah.

Can I also suggest that at that time, perhaps it signaled cool girl because of all those adjacencies.

So you didn't need to be a supermodel or working in fashion or being an actor on Sex and the City or a celebrity.

But there was something that it said about you to be having something that was at that time probably a dollar.

But it was an adjacent.

It's like an easy segue into that world where for a very small accessible fee, you get to feel part of it.

Yeah, which is pretty powerful marketing to put it that way.

So then let's flash forward to now, Rhi, because as we've said up top, like Coke Zero very much in the cultural sort of noise at the moment.

What do you think of when you think of a Coke Zero?

I love nothing as much as the different words that exist.

Like we've got CZ, Aziza, Aziz.

Coke, no sugar.

When I went to the States, I was saying like, oh, should we have a Ziz?

And everyone was like, what?

What?

I was like, oh, is this an Aussie thing that we say a Ziz and a Zizzer?

Yeah, and remember the trend?

I remember doing it.

It was about July last year.

I remember being in New York with a girlfriend and us going, something to take the edge off.